Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) announced today that actress Jennifer Aniston has been named the EIF ambassador for Saks Fifth Avenue’s 2013 Key To The Cure campaign. In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised over $33 million for cancer research.
Celebrated designer Peter Dundas of Emilio Pucci created a limited-edition T-shirt exclusively to benefit Key To The Cure that will retail for $35 at Saks Fifth Avenue stores, Saks Fifth Avenue OFF 5TH stores and online at saks.com. One hundred percent of the proceeds from each shirt sold will be donated to EIF’s Women’s Cancer Research Fund, benefiting charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women’s cancers. The T-shirt debuts at Saks Fifth Avenue on October 1.
“I’m so honored to join the Entertainment Industry Foundation and Saks Fifth Avenue in their continued efforts to raise funds for promising scientific research through EIF’s Women’s Cancer Research Fund,” said Jennifer Aniston. “My hope is that everyone will contribute to this worthy cause by purchasing a Key To The Cure T-shirt designed by Emilio Pucci.“
Steve Sadove, Chairman and CEO, Saks Fifth Avenue, said, “We are so pleased to be partnering with Peter Dundas and Emilio Pucci, EIF’s Women’s Cancer Research Fund, and Jennifer Aniston this year for Key To The Cure. In our 15
year, the continued support of our charity affiliates and efforts made by our clients, vendors and associates have proven to be a true testament to the Key To The Cure legacy.”
“I am proud for Emilio Pucci to be part of such an important initiative with Saks Fifth Avenue. I think every living person has been touched by this disease through the illness or even loss of a friend or a family member. I have. It would seem that in 2013 this would no longer be a worry, but it very much is and so the fight continues,” stated designer Peter Dundas.