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The Holiday Inn Express® Brand Partners With Comedian Jason Jones To Launch The Ultimate Destination For Smart Thinking

Stocks in this article: IHG

ATLANTA , June 24, 2013 /PRNewswire/ --  IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)], one of the world's leading global hotel companies, today announced the launch of the Holiday Inn Express ® brand's new Smart Thinking platform which revolves around StaySmart.com, an online hub where consumers are invited to engage with the brand by showcasing their smarts in a light-hearted and amusing way through videos, images and tweets. Leading the charge is The Daily Show's go-to correspondent and comedian Jason Jones, who has partnered with the brand to lend his Smart Thinking and sharp wit.

"The Stay Smart ® campaign is a fun and humorous exaggeration of how smart it feels to stay in a Holiday   Inn   Express hotel, and Jason Jones embodies the humorous ingenuity that perfectly aligns with the brand's personality, making him the ideal brand spokesperson," said Heather Balsley, senior vice president, Americas Holiday   Inn ® Brand Family. "The Smart Thinking platform serves as an extension of the the brand's incredibly successful and beloved Stay Smart advertising campaign, and gives us an opportunity to invite guests to be part of the Stay Smart story, all while showcasing the Holiday   Inn   Express brand in an entirely new way."

The Holiday   Inn   Express brand understands that when you stay smart , you know stuff, and so the brand wants to give consumers the chance to share their smarts with others through popular social media outlets. Consumers can submit their Smart Thinking content in just two easy steps: (1) Create and post a Smart Thinking Vine video, 15-seconds or less YouTube video, Instagram photo or Tweet . (2) Tag content with #staysmart, so the content can be featured on StaySmart.com. Jason Jones will share his own smart and funny advice in the form of short videos and photos, as well as a call to action for consumers to share their Smart Thinking in return. While on the site, visitors will also be prompted by weekly Smart Thinking questions such as "What's the best advice your dad gave you 100 times?" or "What's the smartest way to wrap a present?" to encourage participants to help make the world a little wiser, and grab a few handfuls of inspiration at the same time.

"The Holiday Inn Express brand is known for great service, comfortable beds, all you can eat ice from machines at EVERY hotel, so I was pretty excited when they asked me to be a part of their Smart Thinking Platform," said Jason Jones. "But honestly, the real reason I decided to partner with them was for the unlimited access to cinnamon rolls from the Express Start ® breakfast bar. Those things are addictive."

The Holiday   Inn   Express brand is also collaborating with other humorous powerhouses, including creating highly shareable and engaging Smart Thinking posts with BuzzFeed , a series of CollegeHumor original Smart Thinking videos, and several comical Vine videos with improv comedians from Second City Communications , with content for all partnerships scheduled to launch later this summer. For more information, or to submit your own #staysmart content, please visit www.StaySmart.com



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