This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The Holiday Inn Express® Brand Partners With Comedian Jason Jones To Launch The Ultimate Destination For Smart Thinking

ATLANTA , June 24, 2013 /PRNewswire/ --  IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)], one of the world's leading global hotel companies, today announced the launch of the Holiday Inn Express ® brand's new Smart Thinking platform which revolves around StaySmart.com, an online hub where consumers are invited to engage with the brand by showcasing their smarts in a light-hearted and amusing way through videos, images and tweets. Leading the charge is The Daily Show's go-to correspondent and comedian Jason Jones, who has partnered with the brand to lend his Smart Thinking and sharp wit.

"The Stay Smart ® campaign is a fun and humorous exaggeration of how smart it feels to stay in a Holiday   Inn   Express hotel, and Jason Jones embodies the humorous ingenuity that perfectly aligns with the brand's personality, making him the ideal brand spokesperson," said Heather Balsley, senior vice president, Americas Holiday   Inn ® Brand Family. "The Smart Thinking platform serves as an extension of the the brand's incredibly successful and beloved Stay Smart advertising campaign, and gives us an opportunity to invite guests to be part of the Stay Smart story, all while showcasing the Holiday   Inn   Express brand in an entirely new way."

The Holiday   Inn   Express brand understands that when you stay smart , you know stuff, and so the brand wants to give consumers the chance to share their smarts with others through popular social media outlets. Consumers can submit their Smart Thinking content in just two easy steps: (1) Create and post a Smart Thinking Vine video, 15-seconds or less YouTube video, Instagram photo or Tweet . (2) Tag content with #staysmart, so the content can be featured on StaySmart.com. Jason Jones will share his own smart and funny advice in the form of short videos and photos, as well as a call to action for consumers to share their Smart Thinking in return. While on the site, visitors will also be prompted by weekly Smart Thinking questions such as "What's the best advice your dad gave you 100 times?" or "What's the smartest way to wrap a present?" to encourage participants to help make the world a little wiser, and grab a few handfuls of inspiration at the same time.

"The Holiday Inn Express brand is known for great service, comfortable beds, all you can eat ice from machines at EVERY hotel, so I was pretty excited when they asked me to be a part of their Smart Thinking Platform," said Jason Jones. "But honestly, the real reason I decided to partner with them was for the unlimited access to cinnamon rolls from the Express Start ® breakfast bar. Those things are addictive."

The Holiday   Inn   Express brand is also collaborating with other humorous powerhouses, including creating highly shareable and engaging Smart Thinking posts with BuzzFeed , a series of CollegeHumor original Smart Thinking videos, and several comical Vine videos with improv comedians from Second City Communications , with content for all partnerships scheduled to launch later this summer. For more information, or to submit your own #staysmart content, please visit www.StaySmart.com

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,715.52 -42.39 -0.24%
S&P 500 2,072.29 -5.13 -0.25%
NASDAQ 4,997.5630 -15.56 -0.31%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs