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TheStreet Open House

Sky's The Limit For New Emirates Skywards And MBNA UK Card Collaboration

CHESTER, England, June 24, 2013 /PRNewswire/ --

Emirates selects leading UK credit card provider MBNA as partner of choice; signing marks Emirates Skywards' first cobrand credit card collaboration in the UK

Emirates' award-winning frequent flyer programme, Emirates Skywards, and MBNA have signed a new UK credit card collaboration; and announce the launch of two new credit card accounts for current and new Emirates Skywards members and UK consumers.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/61921-emirates-skywards-MBNA-UK-card-partnership

The 'Emirates Skywards Credit Card Account' and 'Emirates Skywards Elite Credit Card Account' allow customers the choice between a standard no annual fee card and an elite version with fee. Both cards are available to apply for now at http://www.emirates.com/uk.

Both accounts come with two credit cards, one American Express ® card and one Visa card, and enable eligible new customers to boost the earning power of their spending by building Skywards Miles. The accounts also come with a higher earn rate on purchases from Emirates, 10 percent off holidays booked through Emirates Tours as well as bonus miles for the first purchase made during the first 90 days of opening the account. Holders of the Elite card are entitled to additional benefits - ranging from a complementary companion reward ticket, to discounts on flights, miles purchases, Emirates Business Class check in at UK airports when flying in Economy Class and more ( conditions apply, see table below).

MBNA's Business Development and Marketing executive, Michael Donald, and Emirates Skywards Senior Vice President, Brian LaBelle, took to Emirates Air Line in London, the UK's first urban cable car, to launch the new collaboration (pictured).

"As the recognised leader in card affinity partnerships, MBNA was the obvious partner of choice for Emirates Skywards to bring new cobrand credit cards to the UK market," said Brian LaBelle. "It is a logical step for Emirates Skywards to launch these two new products in the UK, home to our largest membership base globally. We want to ensure both current and future Emirates Skywards members have the best opportunity possible to maximise the earning potential of their spending by building Skywards Miles and redeeming these for a range of exclusive rewards and benefits that come with both accounts."

Michael Donald added: "MBNA is proud to be working alongside Emirates Skywards, the frequent flyer programme of one of the world's fastest growing international airlines. We share their ambition to provide the UK Emirates Skywards membership base with compelling credit card products and look forward to our new partnership going from strength to strength."

Overview - Emirates Skywards Credit Card Account and Emirates Skywards Elite Credit Card Account

    Designed for                     Consumers looking to build Emirates
                                     Skywards rewards with their
                                     everyday spending, regular
                                     travellers on Emirates airline, and
                                     frequent flyers.
    Interest rates & fees            Emirates Skywards Credit Card
                                     Account - Representative example
                                     17.9% p.a. (variable) on card
                                     purchases. This is equivalent to
                                     17.9% APR representative (variable)
                                     based on a credit limit of
                                     GBP1,200.

                                     Emirates Skywards Elite Credit Card
                                     Account

                                     Representative example 18.9% p.a.
                                     (variable) on card purchases. This
                                     is equivalent to 55.1% APR
                                     representative (variable) based on
                                     a credit limit of GBP1,200. Annual
                                     fee of GBP150 is payable.

                                     Both credit card accounts also
                                     offer:

                                     - 0% for 12 months from account
                                     opening on all spending at
                                     http://www.emirates.com/uk

                                     - 0% for six months on all balance
                                     transfers and money transfers made
                                     in the first 90 days (2% fee
                                     applies)
   Introductory bonus and            Emirates Skywards Credit Card
   redemption opportunities          Account - 5,000 bonus Skywards
                                     Miles, payable on first purchase
                                     being made within 90 days of
                                     account opening (no minimum spend)

                                     - Start redeeming at 7,500 Miles
                                     within Europe or 38,750 on Emirates

                                     - Upgrade rewards start from 25,000
                                     Skywards Miles

                                     Emirates Skywards Elite Credit Card
                                     Account - 10,000 bonus Skywards
                                     Miles, payable on first purchase
                                     being made within 90 days of
                                     account opening (no minimum spend)

                                     - Start redeeming at 7,500 Miles
                                     within Europe or 38,750 on Emirates                                     - Upgrade rewards start from 25,000
                                     Skywards Miles
    Reward Miles per GBP spent       Emirates Skywards Credit Card
                                     Account

                                     Earn rate on Emirates spend: 2
                                     Skywards Miles per GBP1 spent
                                     directly at Emirates flights and
                                     Emirates Tours booked through
                                     http://www.emirates.com/uk and
                                     http://www.emiratestours.co.uk
                                     (AMEX), 2 Miles per GBP2 spent
                                     (Visa)

                                     Earn rate on regular spend: 1
                                     Skywards Mile per GBP1 (AMEX), 1
                                     Mile per GBP2 (Visa) on all other
                                     spending

                                     Emirates Skywards Elite Credit Card
                                     Account

                                     Earn rate on Emirates spend: 4
                                     Skywards Miles per GBP1 spent
                                     directly at Emirates flights and
                                     Emirates Tours booked through
                                     http://www.emirates.com/uk and
                                     http://www.emiratestours.co.uk
                                     (AMEX), 4 Miles per GBP2 (Visa)

                                     Earn rate on regular spent: 2
                                     Skywards Miles per GBP1 (AMEX), 2
                                     Miles per GBP2 (Visa) on all other
                                     spending
    Additional cardholder            Emirates Skywards Credit Card
    flight/miles benefits            Account

                                     10% discount off Emirates Tours and
                                     25% discount on purchases of up to
                                     25,000 Skywards Miles when using
                                     the Emirates Skywards American
                                     Express(R) Credit Card

                                     Emirates Skywards Elite Credit Card
                                     Account

                                     10% discount off Emirates Tours and
                                     25% discount on purchases of up to
                                     25,000 Skywards Miles when using
                                     the Emirates Skywards American
                                     Express(R) Credit Card

                                     Access to the Visa luxury holidays
                                     website and access to Visa retail
                                     offers (online and mobile
                                     application, including retailing
                                     discounts) when customers register
                                     using their Emirates Skywards Visa
                                     Credit Card

                                     Plus, Emirates Business Class check
                                     in at UK airports when flying in
                                     Economy Class; GBP150 off of a
                                     First Class or Business Class
                                     ticket after first spend on the
                                     account (equivalent to annual fee);
                                     and, a complimentary companion
                                     reward when buying a Skywards
                                     Flexible Economy Class or Business
                                     Class ticket when GBP15,000 or more
                                     spent on the card in any one year.

About Emirates Skywards:

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