As part of the promotional push planned for RWB Ultra-Premium Handcrafted Vodka by Luxuria Brands, the Aristocrat Group Corp. (OTCBB: ASCC) is lining up blind taste tests to demonstrate the new product’s superior taste and flavor profile in the $21 billion U.S. spirits industry.
ASCC is targeting blind taste tests that will put RWB, the company’s first ultra-premium offering set to debut in August, in direct competition with the world’s most popular vodka brands. Distilled from Idaho russet potatoes, RWB Ultra-Premium Handcrafted Vodka provides a smoother, more enjoyable drinking experience.
“We’re very eager to demonstrate RWB’s superiority in this booming marketplace,” said ASCC CEO Robert Federowicz. “We’re delivering the new primary choice for vodka drinkers. High-profile blind taste tests will give us the opportunity to showcase the remarkable care that went into creating this truly exceptional spirit.”
The company has reason to be confident. Early feedback from focus groups suggests that RWB Ultra-Premium Handcrafted Vodka will set itself apart and be the first choice for consumers. ASCC expects the spirit to position the company well for the future: The gluten-free products market will reach $6.2 billion by 2018, according to a recent report from analysts MarketsandMarkets.
RWB Ultra-Premium Handcrafted Vodka is one of two distinct vodka brands that Luxuria Brands is readying for release this year, allowing the company to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO), BEAM, Inc. (NYSE: BEAM) and Brown-Forman Corp. (NYSE: BF-B).
About the Aristocrat Group Corp.
Through its brand management division, Luxuria Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premium luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women’s lifestyle products and services, including motherhood resources. For more information, please visit
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