This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Movement to Rename LA's Tech Scene is a Waste of Time

Stocks in this article: DMD YHOO GOOG AAPL

NEW YORK ( TheStreet) -- In the song Rose Parade, the late, great Elliott Smith refers to the "Duracell bunny." Of course, he made a "mistake." Or did he?

Smith had a series of songs titled No Name #1, No Name #2 and so on. I recall reading Smith say he could not think of a good name for these selections and the names of the songs really weren't important to him anyway. That might have been backlash towards the record industry's way of doing things, but it and the use of "Duracell" instead of "Energizer" also relays the sentiment: What's in a name? Who really cares? Don't I have more important things to concern myself with?

For whatever reason, Smith came to mind when I saw the following Tweet from Pando Daily this past Friday:

Along with thoughts of Smith, I was compelled to respond with:

I know this might seem like nitpicking, but there's something special about the LA startup scene. Based on my limited interaction with it, there's not much pretentiousness. Everybody's cool. There's not a whole bunch of Hey look at me type stuff you might expect from Hollywood. I hope this special group of entrepreneurs doesn't lose that vibe.

But, more importantly, I hope they don't lose focus.

Worry about a name because the companies in Southern California don't make silicon? Please. It's called Silicon Beach because it made sense on some basic level. Let the City of Santa Monica worry about the branding, as I understand they are. They prefer a name that more accurately reflects what companies that operate in the Santa Monica-Venice corridor and beyond do. And, someday, they'll probably pick one.

It's not like the name is hurting anything. People still want to work here. Competition is fierce to hire engineers and such. Most importantly, lots of really fantastic companies have popped up -- and continue to -- doing really interesting things.

A new name will not put the LA startup scene on the map. Accomplishments will. Big ones. More companies that go public like Santa Monica's Demand Media (DMD) did a while back. Try to catch up to the Bay Area -- Silicon Valley -- in terms of the number of companies that can and do go public or get acquired successfully.

When Yahoo! (YHOO), Google (GOOG) and/or Apple (AAPL) start raiding Silicon Beach, it's not going to matter that it's called Silicon Beach. The acquiring companies do not care. The folks driving the startup scene on the west side of LA probably shouldn't either.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs