WPP (NASDAQ:WPPGY), the world’s leading communications services group, was tonight named holding company of the year at the Cannes Lions Festival for the third time in as many years after a stellar performance from its agencies.
The win follows the news earlier this week that the Effie Index has ranked WPP as the world’s most effective holding company – for the second year in a row.
Cannes Lions is the premier global showcase for excellence in communications. The overall prize is based on the total number of awards won by holding companies’ agencies.
WPP registered 2067 points (2012: 1554.5), followed by Omnicom with 1552 (2012: 1375.5) and Publicis with 989.5 (2012: 1032). Consumer insight (market research) agencies – which form 25% of WPP’s business – are excluded from Cannes Lions and in terms of qualifying revenues for the festival WPP is smaller than Omnicom.
WPP’s Ogilvy & Mather became the first network ever to win more than 100 Lions as, in a repeat of 2012’s result, it was named network of the year. WPP companies from more than 40 countries won Lions, across all marketing disciplines. Ogilvy Sao Paulo was named agency of the year.
The Group’s agencies were behind many of the stars of the festival. Too numerous to list in full, they included Ogilvy Brasil’s all-conquering “Real Beauty Sketches” campaign for Dove, Y&R Dubai’s “Sale” work for Harvey Nichols, Grey London’s “Hard, Fast And Effective” for the British Heart Foundation, Ogilvy Australia’s “Share A Coke”, Y&R Macedonia’s “10 Meters Apart” for the Government of Macedonia, Grey New York’s work for DirecTV, Coke’s “Sharing Can” from Ogilvy France/Singapore, Ogilvy Amsterdam’s “Why Wait Until It’s Too Late?” for Dela, Ogilvy France’s “Outdoor As Utility” for IBM, “Immortal Fans” for Sport Club Recife by Ogilvy Brasil, “Kleenex Catches Colds” for Kimberly-Clark by Mindshare UK, JWT China’s press work for Samsonite and AKQA’s “Nike+ Kinect Training” innovation.