PORTLAND, Ore. ( TheStreet) -- Even brands with a solid core of loyalists let their eyes wander.Even when you're older and more established, there's something about that younger demographic and its cache of cool that makes you want to shed your company's retro logo, spruce up its packaging, do some social media promotion and get the old buzz machine cranking again. Who knows, maybe you'll make some best-of lists, develop an ironic following among hipsters and make a cameo in Girls or a Duplass brothers film.
5 Brands That Abandoned Their Fan Base
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