Contest sponsors are thrilled with the quality of the work students submitted and strongly believe that the creative talents of young people will help them achieve something that the sector hasn't done before. "The charitable sector needs a fresh approach to looking at ourselves and how we tell our stories to others," says Bob Wyatt, Executive Director of the Muttart Foundation.
Marcel Lauzière, Imagine Canada's president and CEO, sees the contest as "an important way for us to connect with the next generation of leaders in our sector and to get a glimpse of the sector's future. It is also an innovative way to engage Canadians with all charities, both locally and nationally."
The Muttart Foundation and Imagine Canada teamed up two years ago to create Students (Verb) Charities, a national contest that asked post-secondary students to create public awareness campaigns that speak about the contribution of charities. The contest challenged students to draw attention to the depth, scope and reach of the entire sector - and to do it as creatively as possible in any form or medium.
Campaigns were judged for originality and for their ability to engage Canadians with charities, by a panel of five sector and communications professionals from across the country.Now that the contest has reached its conclusion, the winning contest entries are going to be used in a number of different ways to help increase public awareness of Canada's charitable sector and the key role it plays in our country. Students (Verb) Charities. For more information visit studentsverbcharities.ca. Twitter: @verbcontest | Facebook: facebook.com/StudentsVerbCharities The Muttart Foundation considers a robust charitable sector as central to a strong, healthy society. Through their work charities build community and address key social issues and concerns. muttart.org Imagine Canada is a national charitable organization whose cause is Canada's charities and nonprofits. We support and strengthen charities and nonprofits so they can, in turn, support the Canadians and communities they serve. imaginecanada.ca | Twitter: @ImagineCanada | Facebook: facebook.com/ImagineCanada SOURCE Imagine Canada