This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Ogilvy France Wins 2013 Outdoor Lions Grand Prix Award For IBM ‘People For Smarter Cities’ Campaign

Stocks in this article: CCO

Earlier this week, Ogilvy France was awarded this year’s Outdoor Lions Grand Prix award at the Cannes Lions International Festival of Creativity, for its work on IBM’s ‘People for Smarter Cities’ campaign. The campaign fused traditional outdoor and interactive advertising, creating billboards which doubled up as street ‘furniture’ for passers-by.

Other big winners who scooped Gold Lions for their work in the Outdoor Lions category – sponsored for the fourth consecutive year by Clear Channel Outdoor (NYSE: CCO) - include: BETC Paris for Evian, JWT Ogilvy & Mather London for Expedia; Duval Guillame Modem Belgium for Turner Broadcasting,; MayoDraftFCB Lima for the Portable Water Generator; McCann Melbourne for Metro Trains, McCann WorldGroup for L’Oréal; Marcel Paris for Ray-Ban; DraftFCB Chicago for Sharpie; Ogilvy Brasil for Sport Club Recife; Leo Burnett Tailor Made São Paulo for Hemoba / Esporte Clube Vitória; Saatchi & Saatchi LA for Toyota; Leo Burnett Schweiz for Swiss Life; and Publicis Brussels for STIHL.

"This year’s Grand Prix Outdoor Lions winner Ogilvy France’s IBM campaign demonstrates how the most simple of ideas, executed in an innovative way, can lead to an interactive and brilliantly original campaign,” said William Eccleshare, CEO, Clear Channel Outdoor. “While outdoor presents almost limitless possibilities for creativity, this campaign shows how engaging people in the most personal of ways can lead to the most exciting results. Through its creative approach, it also offered the public a whole new perspective on outdoor advertising, demonstrating how it can become part of the fabric and identity of a city.”

President of the Outdoor Lions jury Tony Granger, global chief creative officer, Young & Rubicam, praised the IBM campaign as “classic outdoor.”

“We’d like to give the Grand Prix to work that could only live in outdoor," said Granger. “The campaign brings IBM’s smarter cities strategy to life, and the design is great.”

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs