Tim Hortons tests narrowcasting network at 50 restaurants in London, Ontario
June 21, 2013
Tim Hortons announces a pilot program, TimsTV, an exclusive in-restaurant channel showcasing Tim Hortons content in a creative, informative and entertaining manner. The programming will offer
guests an interactive experience focused on the world of Tim Hortons.
For thousands of Canadians, Tim Hortons is their home away from home every single day," says
, Vice President,
& Digital, Tim Hortons. "We're proud to serve our loyal guests each day and we want to be able to share an entertaining behind-the-scenes look into our world and tell the stories that matter to them."
The program segments will span a range of topics from introducing new menu items to telling entertaining stories of Canadians across the country to highlighting how Tim Hortons is Making a True Difference in the communities it serves.
"Ultimately, the goal of TimsTV is to bring communities across
closer together, as stories from distant neighbours are brought closer to home," explains Hollis. "Together with our guests, we have thousands of relevant stories to share and TimsTV is an ideal vehicle in which to bring those stories to life."
As part of the programing, TimsTV will also offer like-minded companies which share similar brand values, the opportunity to advertise on the network. The TimsTV network will air in 50
, restaurants until
September 4, 2013
and was created by EK3, a full-service digital merchandising provider.
"The pilot phase consists of information gathering, learning and adapting, and the goal is that the network will grow and change as guests engage and respond to its unique offerings," explains Hollis.