June 21, 2013
Turkcell (NYSE: TKC, ISE: TCELL),
the leading technology and communication company in
continues to set examples with its innovative solutions for the global arena. Recently, the most successful and innovative loyalty programs of
were determined at the 2013 Loyalty World Awards. Turkcell received two awards for its unique 'Gnctrkcll' youth club representatives, and for its successful execution of the 'Gencaver' program in
. It was also deemed worthy to receive an award for excellent collaboration with BeST, its subsidiary in
, with the loyalty program "my life".
Turkcell has made a commitment to providing services that improve its customer's lives, having greatly contributed to taking
reputation in technology and services to a higher level through the awards it has received over the years. At the Loyalty World Awards of 2013, Turkcell
made it to the finals with nine of its projects.
And while the 'Gnctrkcll representatives' program received the
"Best Use of Social Media to Enhance Loyalty"
award; 'Gencaver' picked up the
"Best Customer Service in a Loyalty Program
" award. Meanwhile the 'my life' project of Turkcell's
subsidiary BeST, was chosen as the
's Best Loyalty Program".
The Loyalty World Awards, which included awards from 24 different categories, received hundreds of applications throughout
. Twenty countries competed with 200 different projects, while Turkcell made it to the finals with nine of its projects, the
Gencaver' programs carried out by 'Gnctrkcll's' young representatives came in as finalists in three categories. Turkcell's subsidiary BeST in
won first place at an international ceremony for the first time. 'My life' is an adaptation of 'Gnctrkcll', which is Turkcell's loyalty program aimed at youngsters. The program offers youth such benefits as free movie tickets, discounts at restaurants, and more.
At the ceremony that took place in
Turkcell Chief Consumer Marketing Officer
received the award, noting that the Loyalty Awards brought together the best programs that work to provide the most benefits for customers. Sevilengul continued by saying: "Turkcell not only serves to present its customers with a high quality mobile Internet service that is comparable to the best of its kind in the world, but also works hard to take
to the next level in terms of service quality. The representative system that we implemented last year via 'Gnctrkcll' allowed the expectations and demands of youngsters to be directly conveyed. We have concentrated particularly on youth projects this year, passing our insights to our subsidiary BeST, and through the joint efforts have received yet another award. It is our honor to have successfully represented
at such a significant award ceremony and return with prestigious awards."