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ProSmoke Electronic Cigarettes Joins National "We Card" Training Program To Prevent Youth Access To E-Cigarettes

CHICAGO, June 20, 2013 /PRNewswire/ --  ProSmoke Electronic Cigarettes, the industry leading tobacco alternative, is pleased to announce they have joined the "We Card" Training Program, a nationally recognized sales training and education program designed to help prevent underage access to tobacco products and other age-restricted products. With electronic cigarettes in the national spotlight in recent weeks, ProSmoke has already set an example for other companies, as well as Big Tobacco, to operate in this growing marketplace.

Since 1995, "We Card" has provided retailers, community groups, trade associations, and government agencies with in-store materials and award-winning training to prevent underage sale of tobacco products. ProSmoke's new training partnership with WeCard ensures their business and retail partners have the resources needed to prevent underage sales to minors of all their electronic cigarette products and accessories.  According to the program's website, "We Card" training and educational tools focus on helping retailers teach managers and clerks about asking for ID, how to spot fake IDs, and key tips on preventing the underage sale of tobacco and other age-restricted products.

Although our products are intended to be a cigarette alternative and do not contain tobacco, some do contain nicotine. We proudly have joined the 'We Card' training programs to utilize their certification process and ensure our electronic cigarette products aren't getting into the wrong hands," said a ProSmoke representative. "Retailers are on the frontlines in the effort to reduce access to tobacco products, which is why the 'We Card' Program's merchant education is so important."

According to the "We Card" Web Center, the program "has become one of the most widely accepted retail training and education programs to help retailers prevent underage tobacco sales." Although the FDA does not currently regulate e-cigarettes for sale, as of now 11 states consider e-cigarettes to be an age-restricted product. This includes California, Idaho, Minnesota, New York, Tennessee, Vermont, and New Hampshire. Additionally, the FDA has indicated the intent to regulate electronic cigarettes in the future.

"We already prohibit online electronic cigarette sales to customers under the age of 18 using age verification, and we fully support national initiatives and legislation regulating the sale of e-cigarettes to minors," said the ProSmoke representative. "We look forward to working with the 'We Card' Training Program on a more extensive process to educate our employees and to prevent underage access to our e-cigarette products."

"WeCard" is owned by © 2013 The We Card Program, Inc. All rights reserved by this organization to any statements of WeCard and We Card training Programs.  ProSmoke Inc. is a part of the We Card training program and is in no way associated with the business operations of We Card Program, Inc.

For more information on the responsible retail of e-cigarettes, visit www.prosmokestore.com.

Full press release available here: http://www.prosmokestore.com/store/blogs/prosmoke-joins-wecard-117

About ProSmokeStore.com:

ProSmoke Electronic Cigarettes, found online at ProSmokeStore.com, is a United States-based electronic cigarette store. Their team has utilized their extensive experience in the industry to innovate and provide their award-winning electronic cigarettes, electronic cigarette flavored cartridges, and  disposable electronic cigarettes that continue to set the standard for the industry.

SOURCE ProSmoke Electronic Cigarettes

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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