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June 20, 2013 /PRNewswire/ -- Travelzoo Inc. (NASDAQ: TZOO), a global Internet media company, revealed today that its subscribers are using Travelzoo to discover restaurants, both at home and while on vacation, and are later returning as full-price guests, according to an independent survey. Of those diners who purchased a restaurant offer on Travelzoo in the past 12 months, 24 percent have already returned for a full-price experience; a further 57 percent plan to return to the restaurant in the future. In addition, 61 percent of Travelzoo subscribers share their positive experiences with friends and family.
Travelzoo dining offers inspire subscribers to make their first visit to a restaurant. Of those who took up a Travelzoo offer, 56 percent went to a restaurant featured on Travelzoo that they would not have otherwise visited. Forty-eight percent recommended restaurants to their friends or family after trying it out with a Travelzoo offer.
In addition to a high percentage returning at full price, 59 percent of Travelzoo diners spend at least 30 percent more than the face value of the offer while dining. Twenty-five percent of Travelzoo diners say they are using Travelzoo to discover restaurants while on vacation.
"Travelzoo has become a force in high-quality dining. Since 2011 we have inspired our subscribers to book more than 2 million tables," said
Mike Stitt, vice president and general manager of Travelzoo Local. "Our focus on featuring only high-quality restaurants that offer our subscribers exceptional experiences has been a win-win-win for our brand, our subscribers and those restaurants that we recommend. We now have 26 million subscribers using Travelzoo to discover restaurants they might have never found on their own."
The survey results confirmed Travelzoo restaurant customers are mature and affluent, with 80 percent falling between the ages of 35 to 64, and half having individual annual incomes of
$100,000 or more. Two out of three customers are female, with 71 percent considering themselves 'foodies.' Seventy-eight percent live with another adult, and 80 percent have no children living at home, providing more freedom to dine out and greater flexibility to take advantage of dining opportunities. Fifty-seven percent of Travelzoo restaurant customers have dinner at a restaurant between three and seven times per week.
Qualitative feedback from Travelzoo's restaurant partners confirms the quantitative insights from the independent survey: