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Standard Register Unveils Brand Consolidation Services For Healthcare Marketers

Standard Register (NYSE: SR) Healthcare, a leader in providing information management and communication solutions for healthcare, has announced the launch of a new Brand Consolidation Services offering to support healthcare systems in standardizing and integrating their brands as they acquire new hospitals, facilities and physician practices.

“Acquisitions pose considerable challenges for healthcare marketers who are often thinly staffed,” said Troy Atkinson, director of Standard Register’s Healthcare Marketing Services and Solutions. “However, with our experienced, professional services team leading the brand integration, they can simplify the rebranding process and effectively align their organizations without having to divert talent from other marketing initiatives.”

Hospital mergers and acquisitions have picked up steadily since 2007, increasing even more since the 2010 Patient Protection and Affordable Care Act was passed. Healthcare analysts have predicted that about 1,000 of 5,724 hospitals in the United States will change ownership by 2020.

Standard Register Healthcare’s comprehensive offering includes technology-enabled consulting services, project management and design services. A brand audit team conducts onsite collection of all branded assets, documenting related processes and reporting their findings. A project manager works with internal departments to consolidate, standardize and convert branded assets while at the same time streamlining the client’s marketing supply chain. Then, based on assessment findings, the team can deploy technology to make branded assets accessible to the entire enterprise, and create the technology-enabled workflows to manage marketing operations.

“As health systems grow, brand management becomes increasingly complex. Our three-step, ‘Organize-Migrate-Sustain’ approach enables our healthcare clients to establish brand consistency across their organization while giving them the means to sustain that advantage as they continue to grow,” said John King, president, Standard Register Healthcare.

About Standard Register

Standard Register (NYSE:SR) is trusted by the world’s leading companies to advance their reputations by aligning communications with corporate standards and priorities. Providing market-specific insights and a compelling portfolio of solutions to address the changing business landscape in healthcare, financial services, commercial and industrial markets, Standard Register is the recognized leader in the management and execution of mission-critical communications. More information is available at

About Standard Register Healthcare

Standard Register Healthcare is a business unit of Standard Register, serving more than 1,700 clients from across the healthcare delivery network, including acute, ambulatory, and long-term care, managed care and the suppliers that support them. A recognized leader in managing patient-centric information and communications, Standard Register Healthcare, together with Dialog Medical, a subsidiary of Standard Register, provides services and technology-enabled solutions to standardize and manage communications to improve the coordination of care and achieve desired outcomes. More information is available at

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