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Fashion Designer Whitney Port Creates Official Apron For 46th Pillsbury Bake-Off® Contest

MINNEAPOLIS, June 20, 2013 /PRNewswire/ -- The iconic Pillsbury Bake-Off ® Contest has partnered with fashion designer Whitney Port to whip up a modern look for the nation's premiere cooking competition. Port created the official contest apron – the ultimate combination of fashion and function – to be worn by the 100 finalists vying for the Bake-Off ® Contest $1 million grand prize.

(Logo: http://photos.prnewswire.com/prnh/20130620/NY34931LOGO-a )(Photo: http://photos.prnewswire.com/prnh/20130620/NY34931-b )(Photo: http://photos.prnewswire.com/prnh/20130620/NY34931-c )

The finalists will compete in style at the contest finals this November 10 – 12, 2013 at Aria Resort & Casino in Las Vegas. Other contest sponsors include The J.M. Smucker Company, GE Appliances and Green Giant.

"Like fashion and design, which are my creative outlets, many people express their creativity through cooking," said Port. "I'm honored and excited to partner with the Bake-Off ® Contest to celebrate the top 100 home cooks who channeled their creative juices to develop such unique and original recipes."

Pillsbury fans were given the opportunity to help inspire this year's official contest apron design. Fans pinned their favorite images to Pillsbury's Pinterest page, creating a fan-inspired mood board for Port. The end result? A winning look that combined Port's personal fashion sense with the artistic visions of Pillsbury fans from across the country.

"The Bake-Off ® Contest celebrates creativity and originality, both of which boldly come across in Whitney's apron design," said Shera Balgobin, Pillsbury Bake-Off ® Contest Manager. "Her fresh take on the classic apron will ensure the contest's 100 finalists are cooking in style."

Contest Voting Is Now OpenThe 46 th Pillsbury Bake-Off ® Contest is divided into three recipe categories with separate entry periods. Submissions and online voting for the first category closed earlier this year. However, fans are now encouraged to vote for their favorite recipes from the second contest category, "Simple Sweet and Starters," at www.BakeOff.com. Online votes will determine which category finalists will have the chance to wear the apron created by Port when competing for the $1 million grand prize later this year. "Simple Sweets and Starters" category voting began mid-month and will remain open to the public until June 27, 2013 ( 11:59 a.m. CST).

There is still time to enter and vote for recipes in the third and final category, "Quick Rise and Shine Breakfasts." Original recipes may be submitted online at www.BakeOff.com from July 4August 8, 2013 with finalist voting taking place September 12 – 26, 2013.  

Contest DetailsThe Pillsbury Bake-Off ® Contest began in 1949, and the first $1 million grand prize was awarded in 1996. At the 45 th Pillsbury Bake-Off ® Contest, held March 2012 in Orlando, Fla., Christina Verrelli of Devon, Pa., won the $1 million grand prize for her Pumpkin Ravioli with Salted Caramel Whipped Cream recipe.

Official contest rules, including lists of all eligible ingredients and the amount of each that must be used in each recipe submission, are available online at www.BakeOff.com.

About Whitney Port Whitney Port began her career on the MTV reality-hit show, "The Hills," and in 2008 launched her own spin-off, "The City". During that time she also launched her own fashion line, Whitney Eve. Eclectic yet flirty,  Whitney Eve  is a contemporary women's collection featuring an array of silhouettes from feminine convertible party dresses to charming menswear inspired bodies that are complimented with alluring colors and exclusive custom prints.  Growing up in Los Angeles and having lived in Manhattan, Port blends the laid-back vibe of California style with the sophistication and edge of New York City life.  

Whitney Eve has expanded to the accessories field as Whitney launched jewelry line Bits & Bobs by Whitney Eve in 2012. Made from mixed metals and vintage chains, hard punk edge is fused with quirky ladylike charm resulting in an array of keepsakes.  

Whitney Eve is sold at select boutiques nation-wide as well as retailers internationally.

About the 46 th  Pillsbury Bake-Off ® Contest Sponsors General Mills is one of the world's leading food companies, operating in more than 100 countries. Its more than 100 consumer brands include Pillsbury, Green Giant, Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had 2012 worldwide sales of US $16.7 billion. For more than 130 years, families have trusted Pillsbury to make meal times special times. Favorite Pillsbury products include refrigerated cookies, crescent dinner rolls, breads, biscuits, pie crusts and sweet rolls as well as frozen biscuits, pie crusts and breakfast items. For product information and great-tasting recipes, visit  www.pillsbury.com. Log on to  www.generalmills.com for company information.

Green Giant started out in Le Sueur, Minnesota, as the Minnesota Valley Canning Company in 1903, when some 11,750 cases of white cream-style corn were sold in the company's first year. For the past 100 years, the Giant's Valley is where fresh and great-tasting vegetables are grown and picked at the peak of perfection. Green Giant has been implementing sustainability into the business since 1929 when the company introduced vacuum-pack technology and Green Giant has plans to continue to become "greener" in the future. The brand is now part of General Mills, Inc.

For more than 110 years,  The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. The Company's wide variety of iconic brands and products include such trusted favorites as Smucker's ® jams, jellies, preserves, fruit spreads and ice cream toppings; Jif ® peanut butter; Crisco ® oils, shortening and no-stick cooking sprays; Eagle Brand ® sweetened condensed milk; and Pillsbury ® baking mixes, ready-to-spread frosting and flour. For more information and delicious recipes, please visit www.smuckers.com, www.jif.com, www.crisco.comwww.eaglebrand.com and  www.pillsburybaking.com.

GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people's lives. GE Appliances' products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit www.ge.com/appliances.

SOURCE Pillsbury

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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