June 20, 2013
/PRNewswire/ -- The iconic Pillsbury
Contest has partnered with fashion designer
to whip up a modern look for the nation's premiere cooking competition. Port created the official contest apron – the ultimate combination of fashion and function – to be worn by the 100 finalists vying for the Bake-Off
The finalists will compete in style at the contest finals this
– 12, 2013 at Aria Resort & Casino in
. Other contest sponsors include The J.M. Smucker Company, GE Appliances and Green Giant.
"Like fashion and design, which are my creative outlets, many people express their creativity through cooking," said Port. "I'm honored and excited to partner with the Bake-Off
Contest to celebrate the top 100 home cooks who channeled their creative juices to develop such unique and original recipes."
Pillsbury fans were given the opportunity to help inspire this year's official contest apron design. Fans pinned their favorite images to
Pillsbury's Pinterest page
, creating a fan-inspired mood board for Port. The end result? A winning look that combined Port's personal fashion sense with the artistic visions of Pillsbury
fans from across the country.
Contest celebrates creativity and originality, both of which boldly come across in Whitney's apron design," said
, Pillsbury Bake-Off
Contest Manager. "Her fresh take on the classic apron will ensure the contest's 100 finalists are cooking in style."
Contest Voting Is Now Open
Contest is divided into three recipe categories with separate entry periods. Submissions and online voting for the first category closed earlier this year. However, fans are now encouraged to vote for their favorite recipes from the second contest category, "Simple Sweet and Starters," at
. Online votes will determine which category finalists will have the chance to wear the apron created by Port when competing for the
grand prize later this year. "Simple Sweets and Starters" category voting began mid-month and will remain open to the public until
June 27, 2013
11:59 a.m. CST
There is still time to enter and vote for recipes in the third and final category, "Quick Rise and Shine Breakfasts." Original recipes may be submitted online at
August 8, 2013
with finalist voting taking place
– 26, 2013.
The Pillsbury Bake-Off
Contest began in 1949, and the first
grand prize was awarded in 1996. At the 45
, won the
grand prize for her Pumpkin Ravioli with Salted Caramel Whipped Cream recipe.
Official contest rules, including lists of all eligible ingredients and the amount of each that must be used in each recipe submission, are available online at
About Whitney Port
began her career on the MTV reality-hit show, "The Hills," and in 2008 launched her own spin-off, "The City". During that time she also launched her own fashion line,
. Eclectic yet flirty,
is a contemporary women's collection featuring an array of silhouettes from feminine convertible party dresses to charming menswear inspired bodies that are complimented with alluring colors and exclusive custom prints. Growing up in
and having lived in
, Port blends the laid-back vibe of
style with the sophistication and edge of
New York City
has expanded to the accessories field as Whitney launched jewelry line
Bits & Bobs by Whitney Eve
in 2012. Made from mixed metals and vintage chains, hard punk edge is fused with quirky ladylike charm resulting in an array of keepsakes.
is sold at select boutiques nation-wide as well as retailers internationally.
About the 46
Pillsbury Bake-Off ® Contest Sponsors
is one of the world's leading food companies, operating in more than 100 countries. Its more than 100 consumer brands include Pillsbury, Green Giant, Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait,
and Old El Paso. Headquartered in
, USA, General Mills had 2012 worldwide sales of US
. For more than 130 years, families have trusted Pillsbury to make meal times special times. Favorite Pillsbury products include refrigerated cookies, crescent dinner rolls, breads, biscuits, pie crusts and sweet rolls as well as frozen biscuits, pie crusts and breakfast items. For product information and great-tasting recipes, visit
. Log on to
for company information.
started out in
Le Sueur, Minnesota
, as the Minnesota Valley Canning Company in 1903, when some 11,750 cases of white cream-style corn were sold in the company's first year. For the past 100 years, the Giant's Valley is where fresh and great-tasting vegetables are grown and picked at the peak of perfection. Green Giant has been implementing sustainability into the business since 1929 when the company introduced vacuum-pack technology and Green Giant has plans to continue to become "greener" in the future. The brand is now part of General Mills, Inc.
For more than 110 years,
The J.M. Smucker Company
has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in
. The Company's wide variety of iconic brands and products include such trusted favorites as Smucker's
jams, jellies, preserves, fruit spreads and ice cream toppings; Jif
peanut butter; Crisco
oils, shortening and no-stick cooking sprays; Eagle Brand
sweetened condensed milk; and Pillsbury
baking mixes, ready-to-spread frosting and flour. For more information and delicious recipes, please visit
is at the forefront of building innovative, energy-efficient appliances that improve people's lives. GE Appliances' products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit