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TheStreet Open House

Youku Tudou And Qualcomm Collaborate To Provide High Quality Video On Its Mobile Platform

Stocks in this article: QCOMYOKU

BEIJING, June 20, 2013 /PRNewswire/ -- Youku Tudou Inc. (NYSE: YOKU), China's leading Internet television company, Qualcomm Incorporated (NASDAQ: QCOM), and its wholly-owned subsidiary, Qualcomm Technologies, Inc., today announced a collaboration on H.265 technology, which will allow viewers mobile access to high quality video content on Youku when using most Qualcomm® Snapdragon™ processor powered devices. Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. H.265, also referred to as HEVC codec, will enable the transmission of quality video content using less data bandwidth.

H.265 technology allows a compression efficiency of up to 40% compared to the current video compression technology H.264. Qualcomm Technologies is an industry-leading company that has been closely involved in the standardization of H.265 technology.

Yoku Tudou also recently collaborated with Qualcomm Technologies on latest Qualcomm Snapdragon brand campaign. The campaign, launched on May 24, is one of the largest and most sophisticated to appear on Youku Tudou to date. Since its debut, the advertisement has received rave reviews across China's social media landscape and achieved the highest click-through-rate in Youku history. This campaign also marked the first time Qualcomm Technologies had active control over reach frequency. It is featured in other mobile device formats, ensuring full coverage no matter how users access the site.

"Qualcomm Technologies has built a campaign that resonates with smartphone consumers, and they recognized Youku Tudou's appeal as a destination for smart, high-quality, multi-screen advertising, especially among IT and telecom brands," said Yawei Dong, Chief Marketing Officer of Youku Tudou Inc. "Youku Tudou stands out as an ideal platform choice as the Chinese market is becoming increasingly impossible to overlook. We are pleased to work with companies like Qualcomm Technologies to reach a growing number of young, tech-savvy, mobile consumers."

"As the consumer appetite for rich multimedia mobile experiences began to grow, Qualcomm Technologies committed to driving the H.265 industry standard forward and integrating this technology into Snapdragon processors to enable an elite consumer experience," said Qualcomm's Chief Marketing Officer, Anand Chandrasekher. "Snapdragon is the industry's most advanced all-in-one mobile processor that offers a no compromise user experience across smartphones, tablets and other mobile computing devices. We are pleased to collaborate with Youku Tudou, China's top video platform, to further build Snapdragon brand awareness and drive H.265 technology applications to further engage this new wave of tech-savvy consumers." 

Prior to this campaign, several other brands from the IT and telecom sector have chosen Youku Tudou to launch branding campaigns to target Youku Tudou's hundreds of millions of young and sophisticated users. Advertising revenue from IT brands in Youku Tudou's first quarter of 2013 were up a remarkable 110% over the same quarter in 2012. While Youku Tudou's per-advertiser spending is up across all sectors, per-advertiser spending by IT and telecom brands is even higher.

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