Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced that it signed an expanded e-commerce agreement with Adobe Systems Incorporated. Based on the agreement, Digital River is supporting subscription purchases of the Adobe ® Creative Cloud ™ desktop applications in 19 geographies, including LATAM, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Russia, Singapore, Taiwan, Thailand and Turkey. Adobe has been a partner of Digital River since 2004.
“Through our ongoing partnership with Digital River, we have been able to make the shift to subscriptions a natural next step in the evolution of our global commerce offering,” said Matt Thompson, Adobe’s executive vice president of Global Field Operations. “Together, we are delivering our Creative Cloud subscriptions to customers in our commercial and education markets through a fully localized purchase experience – from native languages and preferred payment methods to international tax structures and compliance. Digital River’s expertise in local markets was a key contributing factor in our decision to work with them on this project.”
A subscription-based offering, Creative Cloud is Adobe’s flagship product for creative professionals. It is a hub for making, sharing and delivering creative work and it is centered around Adobe Creative Suite ® 6 software, which includes industry-defining design, Web, video and digital imaging tools. Adobe Creative Cloud subscription membership is US$49.99 per month, with an annual contract. A special introductory offer of US$29.99 per month for CS3, CS4, CS5 and CS5.5 individual customers is also available.
“Adobe continues to drive innovation and value for its customers – delivering new tools and services that are advancing publishing to new levels as well as making global purchasing easier and more flexible than ever before,” said John Strosahl, Digital River’s executive vice president. “We are looking forward to helping Adobe continue to migrate their Creative Cloud business to an online subscriptions model and expand it across even more geographies in the near future.”
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