CANNES, France, June 19, 2013 /PRNewswire/ -- MARITAGE (Multicultural Art and Heritage for Development) International—a global initiative led by First Ladies, women leaders, and influential artistic society, government, policy maker, and development actors around the world— announced today that it will partner with McCann Health, to launch a new global platform called "A Shawl for All Women Partnerships."
The new partnership was announced at the 2013 Cannes International Festival of Creativity.
"The shawl is a powerful universal symbol that unifies all women and represents the interrelated themes of art, culture, health and motherhood," said Her Excellency Dr. Christine Kaseba, First Lady of Zambia and a leading advocate of the effort.MARITAGE International is a non-profit global initiative that seeks to economically empower female artisan groups in developing countries through collaboration with the public and private sectors. According to MARITAGE, the goal is to galvanize support and raise funds for women's health initiatives by connecting public and private organizations that share an interest in improving the livelihood of vulnerable women and contributing to overall sustainable development. "We are very proud and excited to partner with MARITAGE International to create the first-ever global campaign to launch 'A Shawl for All Women,'" said John Cahill. "It's a privilege to embark on this journey of hope with MARITAGE and to have the opportunity to connect partner brands with a global initiative that supports women's health and empowerment." A "Shawl for All Women" will bring together partners from health, beauty and fashion to:
- Generate economic development opportunities for women through the design and sales of shawls, often leveraging partnerships with high fashion partners
- Raise funds for maternal and child health initiatives, such as Every Mother Counts