Accertify®, a leading fraud prevention provider, today announced that Gartner, Inc. has named the company as a Leader in its latest report on web fraud detection. The Magic Quadrant for Web Fraud Detection, published May 30, 2013 by Avivah Litan and Peter Firstbrook, evaluates providers on their completeness of vision and ability to execute. Fifteen firms were included in the study.
“We believe our positioning in the Gartner Leaders Quadrant reflects the success of Accertify’s approach to understanding our clients’ needs and the fraud prevention space,” said Jeff Liesendahl, President of Accertify. “Our comprehensive, flexible and data-driven approach has helped clients around the world minimize fraud rates, maximize revenue and improve service to their customers.”
According to Gartner analysts Avivah Litan and Peter Firstbrook, “The Leaders quadrant contains four fraud prevention vendors that have well-established records in online fraud detection. They earn high scores from their customers for their ability to effectively stop fraud while minimizing inconvenience to end users. They also earn high marks for responsive customer service and relatively easy implementations. Their product, sales and marketing strategies and executions are strong, and they continue to innovate and improve their services. They are firmly committed to staying and winning in this market, and to developing their products and services to meet evolving customer needs. All four offer their services through SaaS-based models. They have also demonstrated that they can support markets in different parts of the world, other than their home countries.”
The Gartner study states, “The Web fraud detection market grew more than 48% in 2012 as interest expanded across sectors and countries.” It also notes, “Financial services, online commerce and online retail firms continue to be the main adopters of Web Fraud Detection services and products, but adoption has readily expanded to the social, travel and gaming industries.”
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