This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

IBM Bolsters Cloud Arsenal With Social Media

NEW YORK ( TheStreet) -- The chief marketing officer's growing appetite for technology and the chief information officer's rigorous attention to risk and costs have created mounting friction between the two business groups. However, that's been a welcome challenge for IBM ( IBM ), according to Marc Dietz, the San Francisco Bay Area-based director of IBM SmartCloud Solutions.

"To be so bold, I think we've finally alleviated that concern," said Dietz during a phone interview earlier this week.

Dietz said IBM's portfolio of 100 cloud solutions applications is just what's needed to diffuse this tension because the comprehensiveness of the suite caters to multiple lines of business executives.

Combined with IBM's deep experience working with both CMO and CIO, the conditions for compromise have been laid in place, Dietz explained. IBM's cloud solutions offer everything from software as a service and infrastructure as a service, to managed services.

The very newest member of IBM's family of cloud applications is the IBM Social Media Analytics tool, launched this week by IBM. The company said that this new feature provides a very compelling cost value proposition by offering access to a wealth of untapped consumer data "ripe" for analysis. The tool automatically tracks activity on all external social media sites like Facebook ( FB ) and Twitter to provide executives with unfiltered insight into what the consumer is saying about their company so that they can make swift changes accordingly to boost their bottom lines.

"Organizations are now really able to analyze consumer sentiment," said Dietz.

Cloud is one of the top growth areas for IBM, and the company has spent more than $4.5 billion since 2007 to acquire cloud computing services. In early June, the company reached a deal to buy cloud infrastructure provider SoftLayer Technologies for a reported $2 billion. The firm's goal is to generate $7 billion a year in cloud revenue by 2015.

IBM now has more than 5,000 private cloud customers and has experienced a more than 100% year-to-year increase in private cloud customer wins in 2012. Its total cloud revenue grew by 80% last year.

One of its customers, top, London-based swimwear company Speedo which uses IBM's cloud-based digital analytics software, is reporting seeing a 10% increase in online sales and the generation of six times more revenue per average order.

Written by Andrea Tse in New York

>To contact the writer of this article, click here: Andrea Tse.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
FB $117.81 -0.21%
IBM $146.47 1.54%
AAPL $93.24 -0.41%
GOOG $701.43 0.82%
TSLA $211.53 -4.96%


Chart of I:DJI
DOW 17,660.71 +9.45 0.05%
S&P 500 2,050.63 -0.49 -0.02%
NASDAQ 4,717.0940 -8.5450 -0.18%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs