In recognition of National Internet Safety Month, Time Warner Cable today unveiled a new campaign to help parents teach their children to safely use the Internet and other technologies. Held in partnership with Common Sense Media, the campaign includes the availability of the new Digital Passport TM mobile app and supporting materials that help parents address key issues that their children face online, including safety and security, cyber bullying, privacy, responsible cell phone use and respecting creative work.
Time Warner Cable has committed $1 million of in-kind donations to promote the campaign through Public Service Announcements in markets it serves around the country. The company also launched a new website, www.Websafety.twc.com, where families can learn more about Internet safety.
“We are proud to partner with Common Sense Media to help families teach their kids fun yet invaluable lessons about how to safely use technologies such as the Internet,” said Glenn Britt, CEO of Time Warner Cable. “Children can be more exposed to the digital world when out of school, so this summer is an opportune time for parents to use Digital Passport and our new website to talk to their kids about this important issue. June is Internet Safety Month and Time Warner Cable wants our customers, and everyone, to be safe online.”
“Media and technology offer a world of possibilities – but there are potential pitfalls, too,” said James P. Steyer, CEO and founder, Common Sense Media. “Preparing our kids to use these tools responsibly will be crucial to their success in the 21 st century. We applaud Time Warner Cable for their leadership on this issue and thank them for making online safety and digital citizenship a top priority – not just during Internet Safety Month or even during the campaign this summer, but throughout the year.”With Time Warner Cable’s support, Common Sense Media is making the new consumer-facing Digital Passport mobile app for Android and iOS operating systems available for free to the public through August 31, 2013. Designed for kids ages 8-12, the Digital Passport app features engaging games and videos to teach children the basics of being safe and responsible in the digital world. Users collect badges as they advance through topic areas at their own pace to ultimately earn their Digital Passport. The new app builds on a successful educator-facing, web-based version of Digital Passport launched by Common Sense Media in August 2012, which is based on lessons from the nonprofit organization’s pioneering, free K-12 Digital Literacy and Citizenship curriculum.
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