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Hasbro Builds Programs With Leading Publishers To Bring TRANSFORMERS And MY LITTLE PONY Collectible Gift Books To Market For 2013 Holiday Season

Hasbro, Inc. (NASDAQ: HAS) today announced that it has signed publishing agreements with becker&mayer and IDW Publishing, and reached agreement in principal with Little, Brown Books for Young Children, to create and publish collectible gift books that blend unique storytelling with exclusive art based on the TRANSFORMERS and MY LITTLE PONY brands. Books will begin to arrive into the marketplace for the summer/winter season, and expand upon the robust publishing program for both of these brands.

“With both TRANSFORMERS and MY LITTLE PONY gearing up celebrations for their 30 th Anniversaries, it is the perfect time to celebrate the magic and excitement of both brands with the publication of very special books that will appeal to fans of all ages, whether they’ve been with us for 30 years or 30 minutes,” said Michael Kelly, Director of Global Publishing at Hasbro. “We are working with the very best publishers in the business to bring these unique books to life, and readers will marvel over never before published artwork, compelling original stories, and detailed information sure to satisfy the most avid fan and collector.”

Hasbro-branded collectible books in-the-works include:
  • TRANSFORMERS 30 th Anniversary Comic Collection by IDW PublishingCollecting 30 influential comics from across 30 years of TRANSFORMERS history, this handsome hardcover volume draws from multiple timelines and continuities, including classic Generation One, the live action movies, TRANSFORMERS ANIMATED, and more.
  • TRANSFORMERS: The Ultimate Pop-Up Universe by Little, Brown and Company New York Times Bestseller Matthew Reinhart brings fans the quintessential TRANSFORMERS Pop-Up experience. Celebrate the history, heroes, and villains of the TRANSFORMERS universe in this ultimate 3-D masterpiece. Chock full of TRANSFORMERS facts and showcasing 35 TRANSFORMERS, including a towering OMEGA SUPREME that is Reinhart’s tallest pop ever.
  • TRANSFORMERS Covenant of Primus by 47North & becker&mayerThe Covenant of Primus includes a full history of the TRANSFORMERS with previously unrevealed information about their origins – from before the Golden Age of Exploration to the great civil war between the Autobots and Decepticons and beyond. The book also includes newly created illustrations and never-before-seen art from the Hasbro archives. Housed in a customized AUTOBOT shield, the stylish book can be mounted on the wall and features three classic mechanical TRANSFORMERS sounds when opening the case.
  • The Elements of Harmony: Friendship is Magic: The Official Guidebook by Little, Brown Books for Young ReadersThis official guidebook includes early development art, character bios, episode guide, an updated map of Equestria, lyrics to all the songs, and insights from the TV show creators.
  • Mini Pony Collector’s Guide by Little, Brown Books for Young ReadersFans of all ages will go head over hooves for this complete collector’s guide to all two-inch-tall mini Ponies that come in either blind bags or packaged sets. Full-color, actual-size photos of each mini Pony, and its accompanying trading card outline each wave and set. The book comes with its very own blister-packed exclusive mini pony!

The TRANSFORMERS and MY LITTLE PONY collectible books are expected to arrive on shelves soon with an approximate price range of $17.00 to $99.00.

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