This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Rite Aid Introduces Wellness65+ For Seniors

Rite Aid announced today the launch of wellness65+, the latest extension of its highly successful, free customer loyalty program, wellness+. Developed to help Rite Aid meet the health and wellness needs of seniors, one of the fastest-growing and largest populations in the United States, wellness65+ will benefit those seniors who make Rite Aid their drugstore of choice. Qualifying customers can enroll for free at any Rite Aid or online at

“Attracting new senior customers represents a key growth opportunity for Rite Aid because seniors tend to be our best pharmacy patients,” said Ken Martindale, Rite Aid Chief Operating Officer. “In addition, growing its senior patient base gives Rite Aid the opportunity to offer pharmacy services – such as immunizations and medication therapy management services – to a segment of the population that stands to benefit the most from the positive health outcomes these services provide.”

Now in stores nationwide, Rite Aid customers 65 and older who enroll in the program will be automatically eligible for an expanded wellness65+ pharmacist consultation, during which seniors can bring in their current medications for a thorough review by a Rite Aid pharmacist, who can also discuss their immunization needs. Patients can also take advantage of a blood pressure screening and have the opportunity to ask questions about Medicare Part D.

In addition, members of wellness65+ will also enjoy the same rewards and benefits that have made wellness+ so popular among Rite Aid customers. Benefits include exclusive sale pricing, +UP Rewards, 24/7 access to a Rite Aid pharmacist online or by phone, and the opportunity to earn points toward becoming a gold, silver or bronze member. Complete details on Rite Aid’s free customer rewards program wellness+ are available at

Rite Aid will also launch wellness65+ Wednesday, a unique benefit available only to wellness65+ members, which will be held the first Wednesday of each month at every Rite Aid store nationwide. On these days, all wellness65+ members will receive 20 percent off all qualifying purchases. In addition, each wellness65+ Wednesday will feature wellness activities, such as free health screenings, valuable health information and other special offers. Rite Aid will hold its first wellness65+ Wednesday event chainwide on July 3.

Also, in conjunction with the launch of wellness65+, all wellness+ members will now be able to earn one point for every dollar they spend on co-payments for prescriptions supported by government funded programs (except in New York and New Jersey) up to a maximum of 25 points per prescription. This is a key benefit for the many seniors who fill prescriptions through Medicare Part D.

On July 8, Rite Aid will kickoff a nine-month, nationwide mobile tour in support of wellness65+. The tour will visit more than 30 key Rite Aid markets and partner with local businesses to host special community wellness events for seniors and their families. These events, designed with seniors in mind, will include free health screenings, pharmacist consultations and local experts in the fields of fitness, finance, legal and technology. Visit starting July 7 to see where Rite Aid will be visiting and when.

Rite Aid will also launch a multi-channel national advertising campaign on June 30 in support of wellness65+. Information about the new program will be shared on television and radio, in-store and circulars and through Rite Aid’s social media channels.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with more than 4,600 stores in 31 states and the District of Columbia and fiscal 2013 annual revenues of $25.4 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,084.49 +33.74 0.20%
S&P 500 2,014.89 +15.91 0.80%
NASDAQ 4,830.47 +19.6820 0.41%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs