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Hasbro Builds On MY LITTLE PONY Brand Growth Catering To Fans Worldwide

Stocks in this article: HAS

Please replace the release dated June 19, 2013 with the following corrected version due to multiple revisions.

The corrected release reads:

HASBRO BUILDS ON MY LITTLE PONY BRAND GROWTH CATERING TO FANS WORLDWIDE

Hasbro, Inc. (NASDAQ: HAS) today announced that its global licensing program supporting the popular MY LITTLE PONY brand will touch every major category immersing girls in entertaining, inventive, stylish, and fun MY LITTLE PONY lifestyle experiences. Inspired by the widely appealing, My Little Pony: Friendship is Magic animated television series, licensed merchandise from publishing to digital gaming, plush, and fashion & beauty is set to arrive at retail throughout 2013.

“The MY LITTLE PONY brand is experiencing explosive growth paving the way for highly thoughtful licensing programs that further extend the brand engagement in new and meaningful ways for millions of young girls around the globe,” said Simon Waters, Senior Vice President of Global Brand Licensing and Publishing at Hasbro.

The My Little Pony: Friendship is Magic animated television series, created by Hasbro Studios, has become the catalyst for the broad expansion of licensed goods worldwide. The series can be seen on HUB Network in the U.S., as well as on broadcast networks, DVD and digital platforms in over 180 territories globally. My Little Pony: Friendship is Magic continues to fuel widespread momentum across all sectors.

My Little Pony Equestria Girls, a new full-length feature introducing a whole new dimension into the world of MY LITTLE PONY, launched this past weekend at The Los Angeles Film Festival. Hasbro Studios has teamed up with Screenvision to bring this feature to theaters across the US and Canada and Shout! Factory plans to release it on DVD later this summer. When a crown is stolen from the Crystal Empire, Twilight Sparkle pursues the thief into an alternate world where she transforms into a teenage girl who must survive her biggest challenge yet…high school. With help from her new friends who remind her of Ponyville’s APPLEJACK, RARITY, RAINBOW DASH, PINKIE PIE and FLUTTERSHY, she embarks upon a quest to find the crown and change the destiny of these two parallel worlds. Key licensing offerings will include publishing from IDW and Little Brown Books for Young Readers as well as accessories from Fashion Angels.

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