This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

IBM Big Data Analytics Helps History Colorado Center Better Engage Visitors With An Enhanced Cultural Experience

Stocks in this article: IBM

ARMONK, N.Y. and DENVER, Colo., June 19, 2013 /PRNewswire/ -- IBM (NYSE: IBM) today announced that the History Colorado Center is using IBM Big Data analytics to drive new revenue, increase visitor traffic and deliver an exceptional museum experience.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/ibm-big-data-analytics-helps-history-colorado-center-better-engage-visitors-with-an-enhanced-cultural-experience-212085831.html

The all-new, state-of-the art museum, which opened to the public last year, houses the historic treasures of the state of Colorado displayed in new high-tech, interactive exhibits designed to tell compelling stories for a family audience.  As with most cultural venues, the History Colorado Center faced the challenge of limited budgets and resources to both operate efficiently, find new ways to attract and engage visitors as well as effectively compete for their leisure time and dollars. 

With the program in place, History Colorado needed to understand the deep insights generated from visitor attendance to more effectively target and serve family audiences.  In collaboration with IBM Business Partner BrightStar Partners , the History Colorado Center deployed IBM Big Data analytics in concert with the roll out of their new POS system. 

The Center can now quickly analyze data in real time, generated from admissions, programs, merchandise, food, and membership sales to understand consumer preferences and identify buying trends.  In addition, they are able to identify patterns of interest ranging from when retail sales peak to what exhibits attract the most traffic.   Based on these insights, History Colorado employees are creating strategies to increase repeat attendance.

Previously, the Center was only able to look at their visitation in terms of the type of ticket sold.  Now, the Center can track not only how many tickets were sold, but they know that more than 40 percent of their visitors are coming as families, a remarkably high percentage for a history museum.  This insight is being used across the organization from marketing and membership, to education and exhibits, to development and fund raising.   All are able to use the data to make informed decisions and develop a sustainable business plan. 

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,614.81 +215.14 1.31%
S&P 500 1,941.28 +37.27 1.96%
NASDAQ 4,419.4780 +103.4040 2.40%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs