June 19, 2013
/PRNewswire/ -- There's no way drivers will miss the call to "start your engines" at the upcoming SCOTT® 160 ARCA Series Race — because over 200 contractor Grand Marshals will be giving it!
SCOTT® Home Improvement Solutions will host over 200 Menards contractors as part of the SCOTT® 160, inviting them to act collectively as Grand Marshal at this inaugural ARCA/Menards 2013 Series Race at Road America in
Elkhart Lake, Wis.
June 22, 2013
"We look forward to engaging with top contractor customers as Grand Marshals of the SCOTT® 160," said
, Kimberly-Clark customer marketing manager for the hardware, home improvement and paint channel. "This exciting opportunity gives us a great venue to introduce our new SCOTT® 'Just Add Yellow' campaign targeted at the contractor and do-it-yourself markets.
"Everyone knows SCOTT® RAGS In A Box comes in that famous yellow box," Richmond continued. "Now our Coveralls and Drop Cloths come in the same bright yellow packaging, so contractors and DIY-ers can easily find our quality products in the marketplace. We want them to think yellow before their next project and Just Add Yellow with SCOTT® Home Improvement Solutions."
In keeping with easy-to-spot SCOTT® packaging, the 200+ Grand Marshal contractors for the SCOTT® 160 will wear bright yellow T-shirts and hats as they give the "start engines" command.
Series officials, along with Road America track President
, are excited about the naming of the race's Grand Marshal. "We're fortunate to have great partners at Road America," said Bruggenthies. "And we're excited to partner with SCOTT® to have the hard-working home improvement contractors act as our Grand Marshal for the SCOTT® 160, many of whom may have worked jobs and projects here at our race track."
"Menards is a
-based retailer and the east central
market is a great fit for Menards retail market footprint," said
, ARCA vice president of business development and corporate partnerships. "A combined effort by ARCA, the track and Menards to welcome SCOTT® and Menards contractor customers as Grand Marshal is a great addition to the partnership between the two series sponsors. We are proud to have sponsors bring excitement for the ARCA Series fans and look forward to seeing the SCOTT® 160 at Road America."
The SCOTT 160 on
Saturday, June 22, 2013
, will be the first ARCA Racing Series event at Road America. ARCA's visit to the legendary four-mile Road America road course will be run in conjunction with the NASCAR Nationwide Series as a same-day doubleheader.
Kimberly-Clark® and the SCOTT® brand are partnering with ARCA series sponsor Menards to participate in the ARCA Racing series. Through the partnership, the SCOTT® brand is an official sponsor of the ARCA series, an ARCA Rookie Challenge sponsor and race title sponsor of the SCOTT® 160.