The New York event is part of a series of activities, programming and social media videos supporting the roll out of P&G's Everyday Effect campaign. Activities taking shape around the world include consumer events, retail partnerships, in-store displays and brand-focused "experiment" videos showcasing the everyday effect of using P&G products. Social media assets will be distributed and available across P&G social media channels in the U.S., Japan, China, Mexico, Germany and Brazil."For more than 175 years P&G has been innovating for the seemingly ordinary and we can't wait to demonstrate the true power of P&G products on the streets of Manhattan," said Jodi Allen, P&G’s Vice President of North America Marketing and Brand Operations. "Those outside New York will also have the ability to experience the superiority and benefits of P&G products through social media opportunities on June 19."
Procter & Gamble Launches Largest Consumer Event In Company's 175 Year History
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