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Procter & Gamble Launches Largest Consumer Event In Company's 175 Year History

The New York event is part of a series of activities, programming and social media videos supporting the roll out of P&G's Everyday Effect campaign. Activities taking shape around the world include consumer events, retail partnerships, in-store displays and brand-focused "experiment" videos showcasing the everyday effect of using P&G products. Social media assets will be distributed and available across P&G social media channels in the U.S., Japan, China, Mexico, Germany and Brazil.

"For more than 175 years P&G has been innovating for the seemingly ordinary and we can't wait to demonstrate the true power of P&G products on the streets of Manhattan," said Jodi Allen, P&G’s Vice President of North America Marketing and Brand Operations. "Those outside New York will also have the ability to experience the superiority and benefits of P&G products through social media opportunities on June 19."

To support The #Everyday Effect Live event in New York, followers of the @PGEveryday Twitter handle have random opportunities on June 19 to win $100 worth of product from the P&G eStore. Visitors to P&G brand experiences throughout the city are also be encouraged to tweet photos using the #EverydayEffect hashtag for the chance to win a $10 certificate to the P&G eStore. For more information and to see other examples of the Everyday Effect at work, visit PGeveryday.com/EverydayEffect or Facebook/PGeveryday.

For video footage from today’s The #Everyday Effect Live From New York event, visit P&G Everyday Effect video footage.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Stock quotes in this article: PG 
Copyright Business Wire 2010

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