Today Procter & Gamble (NYSE:PG) will leverage the world's biggest stage -- New York City -- to share the power and meaning of its brands as part of its new campaign, The Everyday Effect. Through the largest consumer event in the company's 175 year history, P&G will serve the daily needs of New Yorkers and demonstrate how P&G products make everyday life better. The results will be broadcast to the rest of the country, live, through on-the-ground reports, social media updates and content featured across PGEveryday.com/EverydayEffect, Twitter (#EverydayEffect) and Facebook.com/PGEveryday.
P&G brands participating in the #EverydayEffect Live From New York event include Cover Girl, Gillette, Duracell, Pampers, Old Spice, Febreze and Crest. More than 40,000 products representing 25 P&G brands are being distributed throughout Manhattan at the moments people need them most, including Scope mouthwash for coffee drinkers, Febreze car vent clips for taxis and Iams dog treats for pet lovers. These city-wide events will enable people to directly experience the everyday effect, benefits and superiority of P&G products, including:
- The delivery of everyday confidence through free barber, salon, personal care, make-up and nail services at multiple locations.
- P&G brand ambassadors canvassing the streets of Manhattan with free pedicab rides, product samples, brand giveaways and high-value coupons.
- Special deliveries by Pampers and appearances by the Charmin Bears, Old Spice and more.
- The P&G Innovation Center at Herald Square highlighting the company's 175 year history of innovation and broadcasting the #EverydayEffect Live events taking place in the city.
"We're making a deliberate effort to demonstrate to consumers how our brands improve their everyday life in small yet meaningful ways," said Melanie Healey, P&G North America Group President. "Regardless of a person’s unique challenge or need, P&G products provide daily benefits that improve quality of life – whether it’s helping newborns and their parents get a good night’s sleep or getting college students ready for life away from home, or simply getting that boost of confidence because of a clean shave, beautiful skin or a beautiful white smile. By providing innovative solutions to the challenges and needs faced in everyday life, P&G brands can help consumers in so many different but important ways. That’s what we call the P&G ‘Everyday Effect’."