JOHNNIE WALKER® BLUE LABEL™ and Alfred Dunhill, two of the world's most iconic aspirational brands, today unveiled the JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection designed by Alfred Dunhill, which is part of Richemont's stable of luxury brands. Bolstering the bullish sentiment of growth of luxury offerings are indicators showing that the global luxury market is set to reach nearly $400 billion by 2017, with the luxury alcohol category driving the growth in most top markets. 1 JOHNNIE WALKER® BLUE LABEL™ has benefited from the immense market opportunity with continued emerging market growth and increased consumer confidence at higher income levels in developed markets.
The JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection designed by Alfred Dunhill continues the successful and strategic alliance between two iconic British luxury brands. According to the 2013 UK Luxury Benchmark, the British luxury sector is forecasted to achieve double-digit growth each year for the next five years, bringing it from $10.2 billion in 2012 to $18.9 billion in 2017. 2 The partnership between the luxury whisky brand and the British luxury house capitalises on this insight and is the latest collaboration to date for JOHNNIE WALKER® BLUE LABEL™.
"JOHNNIE WALKER® is the world's number one Blended Scotch Whisky while JOHNNIE WALKER® BLUE LABEL™ leads our super deluxe portfolio and epitomising our luxury credentials," said James Thompson, Managing Director, GLOBAL RESERVE, DIAGEO. 3 "We believe that our brands need to focus on two things. One is to stay relevant with continual innovation augmenting our heritage; and enhance our credentials with like-minded brand partners, providing heightened brand equity, brand value invigoration and richer collective experiences."
The result is a collection of exclusive gifts perfectly accentuating the rarity and flavor of the whisky and inspired by the pioneering spirit of John Walker and Alfred Dunhill during their journeys from Britain to the four corners of the world. The Limited Edition Giftpack designed by Alfred Dunhill features a limited edition designed bottle with its interior evoking the contours of a map, bringing the two iconic brands' shared journey to life. The bottle's exterior seamlessly marries the JOHNNIE WALKER® BLUE LABEL™ signature blue colour packaging with dunhill's signature 'Chassis' design and gunmetal finish made famous in their leather goods.