June 19, 2013
/PRNewswire/ -- Every year, tens of millions of viewers in
the United States
watch The Oscars. For the next five years,
will advertise its award-winning vehicles as part of this night of stars.
As part of its return to The Oscars, Chevrolet is looking to independent filmmakers to tell a story celebrating the simple, yet significant moments in life. During the broadcast praising the top movies in the industry, Chevrolet is providing aspiring filmmakers an opportunity to have their own moment of recognition. The selected commercial could air during The Oscars on ABC.
Chevrolet will work with
, a global creative community, to call on its filmmakers throughout the world to create short films that celebrate the moments in life that happen between A and B. Chevrolet used crowdsourcing to produce the memorable "Happy Grad" spot that aired in 2012.
"As new roads in daily life are found and explored, Chevrolet vehicles naturally become a part of significant moments and memories," said
, Global Chevrolet chief marketing officer. "We hope the ingenuity of this program will allow filmmakers to capture the essence of what owning a Chevrolet means to people around the world."
For the first time in a Chevrolet and MOFILM project, early scripts will be considered for mentorship by a panel of celebrities and prominent professionals, including the Academy Award
-winning producer of "Titanic" and "Avatar"
; Academy Award-nominated director, producer, writer, actor, CEO and educator
; Chevrolet's Mahoney, and Commonwealth Chairman and Chief Creative Officer, Global Brands,
The project is open from June through
. Filmmakers who want to potentially receive guidance from the expert panel must submit their scripts by
August 16, 2013
. The selected spot could air during the ceremony on ABC on Oscar
Sunday, March 2, 2014
Founded in 1911 in
, Chevrolet is now one of the world's largest vehicle brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at
MOFILM is the leading video and film contest community for aspiring filmmakers, with members all over the world. MOFILM works with global brands to showcase talent and create innovative new ideas. MOFILM filmmakers are valued by brands. Our competitions give our partners a chance to tap a huge reservoir of international filmmaking talent, as well as developing a wealth of content to be distributed online and via mobile devices. MOFILM contests also help brands engage with creative talent around the globe. MOFILM provides production grants, along with mentoring and advice throughout the entire creative process of their competitions, from script to final edit, to ensure that the filmmakers have the best opportunity for their work to be used by that brand. For more information about MOFILM, visit
SOURCE General Motors