June 18, 2013
, a leader and innovator in smart audio devices and wearable technology, today announced a Special Edition Orange UP® band in support of the
Alliance for a Healthier Generation
, an organization dedicated to helping kids develop lifelong, healthy habits in an effort to reduce the prevalence of childhood obesity. Jawbone and the Alliance have teamed up to encourage adults to make a difference in the lives of the young people they influence by being role models for healthy living, and to spark new conversations and progress around children's health.
"At Jawbone, we want to give people everywhere a tool to live healthier lifestyles and achieve their goals, which is why we're deeply inspired by the work the Alliance for a Healthier Generation is doing to affect change at an early age," said
, vice president of product management and strategy at Jawbone. "With UP, we can all support the Alliance's mission by being role models, financial contributors, and voices for a cause we truly care about – teaching kids healthy habits that will last a lifetime."
For every Special Edition Orange UP band sold, Jawbone will make a donation of
to the Alliance for a Healthier Generation to support its school and community programs.
Founded by the American Heart Association and the Clinton Foundation as a catalyst for children's health, the Alliance for a Healthier Generation aims to reduce the number of overweight and obese kids in today's communities – a health risk that affects nearly one in three children in
the United States
. It collaborates with and empowers influencers to transform the environments that can affect a child's health: homes, schools, doctor's offices and communities.
"The Alliance and Jawbone are passionate about the health of today's youth, and we're inviting adults and role models everywhere to become a part of the solution," said Dr. Howell Wechsler, chief executive officer for the Alliance for a Healthier Generation. "Together, we can make a difference in the lives of young people by driving awareness around childhood obesity and demonstrating the healthy behaviors and lifestyle choices that will inspire future generations."