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June 18, 2013 /PRNewswire/ -- Leo Burnett Worldwide kicked off day two of the 2013
Cannes Lions International Festival of Creativity by breaking its overall shortlist record with 193 nominations, compared to 173 total shortlisted campaigns in 2012. The network also added four gold, four silver and ten bronze awards to the tally at tonight's Media, Mobile, Innovation and Outdoor ceremony, bringing the overall total to 28 Cannes Lions. Eight global offices, including
Sao Paulo, Sydney and Zurich, contributed to the overall network performance.
"From North America to
India, all four corners of the globe represented Leo Burnett Worldwide tonight and I couldn't be more proud," said
Mark Tutssel, Chief Creative Officer for Leo Burnett Worldwide. "Leo Burnett Worldwide made their way to the stage four times tonight at the Palais des Festivals to pick up four more highly prestigious Gold Cannes Lions in Outdoor and Media."
Vitoria F.C. soccer club's "
My Blood is Red & Black," created by Leo Burnett Tailor Made (
Sao Paulo) and
Leo Burnett Sydney and
Small World Machines" campaign for Coca-Cola each have three gold Lions at the close of day two.
"Small World Machines" won gold in the "Media: Best Use of Special Events and Stunt/Live Advertising" category as well as two silver Lions in both "Outdoor: Drinks Campaign" and "Outdoor: Stunts and Live Advertising" categories. In total, the campaign has won an impressive six Lions. Meanwhile, Leo Burnett Tailor Made was also recognized in the Outdoor category with a Gold Lion in the "Stunts and Live Advertising" sector for the agency's "
My Blood is Red and Black" campaign.
Save 11" campaign, created by Leo Burnett Chicago, also won a Gold Lion in "Media: Financial Products & Services." The effort introduced a law to encourage safe driving amongst teenagers by limiting nighttime driving, reducing in-car distractions, restricting the number of friends allowed in vehicles and increasing the amount of training time required for teens to get their license.
Leo Burnett Zurich's "
Everything We Need, Most Important Thing, Single, The Baby, Once, The End" print campaign for Swiss Life also won a Gold Lion in the "Outdoor: Copywriting" category.
Leo Burnett's Media, Mobile, Innovation and Outdoor Lions include:
Media: Coca-Cola "Small World Machines" – Best Use of Special Events and Stunt/Live Advertising ( Leo Burnett Sydney/ Chicago)
For full coverage of this year's Cannes International Festival of Creativity visit
About Leo BurnettLeo Burnett Worldwide, part of
Publicis Groupe, is one of the world's largest agency networks with 96 offices and nearly 10,000 employees. In 2013, the global network was named "Most Awarded Network" by the International ANDY Awards and received "Network of the Year" honors from Dubai Lynx and AdFest. At the 2012 Cannes International Festival of Creativity,
Leo Burnett won a record-breaking 55 Lions and was also named "Network of the Year" by YoungGuns,
Golden Drum and the MENA Cristal Awards. A HumanKind communications company, Leo Burnett Worldwide has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people.
Leo Burnett works with some of the world's most valuable brands including The Coca-Cola Company, Fiat, Kellogg's, McDonald's, Nintendo, P&G, Samsung and Tata among others. To learn more about Leo Burnett Worldwide visit our
Facebook page and follow us via @leoburnett.
SOURCE Leo Burnett Worldwide