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ReachLocal Announces Dedicated Marketing Practice For Healthcare And Wellness Providers

ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), today announced that it has created a dedicated team to provide healthcare and wellness organizations the specialized online marketing services they need to attract new patients.

Consumers are increasingly using the Internet to research and locate healthcare and wellness providers. According to a 2013 Pew Internet Project Health Online report, 72% of Internet users looked online for health information in the last year and 77% of those users started on a search engine. Therefore, an optimized Web presence is vital for healthcare and wellness providers to reach more patients.

Since its founding, ReachLocal’s online marketing solutions have helped thousands of healthcare and wellness clients attract potential patients from the Internet and convert them into appointments. Led by Dr. Golda Hartman, a Board-certified pediatrician, ReachLocal’s healthcare practice has deep experience tailoring online marketing strategies to the unique needs of healthcare providers from individual practitioners to large, national healthcare systems.

“I am excited to extend to local physicians the healthcare-specific expertise that ReachLocal has offered to hospitals and health systems for the past five years,” said Hartman. “This will enhance the ability of local physicians to connect with patients in need of top-notch care, while building their patient base. Physicians will have the option to attract patients of interest to the subspecialty of their choice, which will lead to improved care and a healthier practice.”

ReachLocal’s online marketing solutions help healthcare and wellness providers to:
  • Reach more potential patients and clients on the top search engines, local directories and healthcare sites through search engine advertising and organic Web marketing to drive more ROI.
  • Build their brand with Web marketing that amplifies buzz about the organization, increases search discovery, engages current and prospective patients, and creates new patient connections.
  • Increase awareness with prospective patients in the local area through retargeting and display advertising on top quality news, entertainment, lifestyle and social sites.
  • Drive conversions through creative solutions that help boost the effectiveness of online marketing campaigns.
  • Measure performance with customized reports that show their return on investment.

About ReachLocal, Inc.

ReachLocal, Inc. (NASDAQ: RLOC) develops online marketing and transaction solutions that power local commerce for SMBs, from lead generation and lead conversion to booking and buying. Our global distribution network includes local Internet marketing consultants and service professionals, along with select third-party agencies and resellers throughout the United States, Canada, Australia, Austria, Brazil, Czech Republic, Germany, Japan, the Netherlands, New Zealand, Poland, Russia, Slovakia, and the United Kingdom. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to ReachLocal's free newsletter to receive news, tips and other online marketing insights.

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements. These statements are based on the current expectations or beliefs of management of ReachLocal and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) difficulties that ReachLocal may encounter as it seeks to develop software-related and consumer-facing products, (3) failure of the AdWords strategic relationship with Google to produce expected results; (4) failure to compete successfully in a highly competitive and rapidly changing marketplace, (5) failure to retain key employees, and (6) other factors affecting the business operation of ReachLocal. More detailed information about these and other factors that may affect current expectations may be found in filings by ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

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