ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), today announced that it has created a dedicated team to provide healthcare and wellness organizations the specialized online marketing services they need to attract new patients.
Consumers are increasingly using the Internet to research and locate healthcare and wellness providers. According to a 2013 Pew Internet Project Health Online report, 72% of Internet users looked online for health information in the last year and 77% of those users started on a search engine. Therefore, an optimized Web presence is vital for healthcare and wellness providers to reach more patients.
Since its founding, ReachLocal’s online marketing solutions have helped thousands of healthcare and wellness clients attract potential patients from the Internet and convert them into appointments. Led by Dr. Golda Hartman, a Board-certified pediatrician, ReachLocal’s healthcare practice has deep experience tailoring online marketing strategies to the unique needs of healthcare providers from individual practitioners to large, national healthcare systems.
“I am excited to extend to local physicians the healthcare-specific expertise that ReachLocal has offered to hospitals and health systems for the past five years,” said Hartman. “This will enhance the ability of local physicians to connect with patients in need of top-notch care, while building their patient base. Physicians will have the option to attract patients of interest to the subspecialty of their choice, which will lead to improved care and a healthier practice.”ReachLocal’s online marketing solutions help healthcare and wellness providers to:
- Reach more potential patients and clients on the top search engines, local directories and healthcare sites through search engine advertising and organic Web marketing to drive more ROI.
- Build their brand with Web marketing that amplifies buzz about the organization, increases search discovery, engages current and prospective patients, and creates new patient connections.
- Increase awareness with prospective patients in the local area through retargeting and display advertising on top quality news, entertainment, lifestyle and social sites.
- Drive conversions through creative solutions that help boost the effectiveness of online marketing campaigns.
- Measure performance with customized reports that show their return on investment.