Adobe (Nasdaq:ADBE) today announced that 100 million digital downloads – including magazines, newspapers, corporate publications and apps, all created with Adobe® Digital Publishing Suite (DPS) – have been delivered to readers and customers in just over two years. Today’s top publishers, including Fast Company, Hearst Corporation, National Geographic, Martha Stewart Living Omnimedia, Rodale, Scientific American and Time Inc. are using DPS to publish digital editions of their publications. With the meteoric rise in tablet devices, brands including Renault, Sotheby’s International Realty, Stryker, and U.S. Soccer also use Digital Publishing Suite to power their brands’ mobile applications.
According to a Pew Research Center report released this month, a third of American adults own a tablet, giving traditional and corporate publishers a big opportunity to reach their audiences. Continued innovation in Adobe Digital Publishing Suite enables publishers and brands to drive readership, commerce, and customer loyalty. The latest features of DPS are designed to entice readers to purchase by allowing them to view publications on a website, sample free articles within an issue, and have optimized reading experiences on iPhone 5 and Android devices.
“Adobe’s Digital Publishing Suite is driving new business opportunities for publishers and corporate brands,” said Nick Bogaty, senior director of business development and marketing, Digital Publishing at Adobe. “The 100 million digital downloads powered by Adobe have made tablets and smartphones new mediums for publishers of every type of content.”
In addition to major multinationals using Digital Publishing Suite to drive their global businesses, new Adobe publishing customers include F+W Media/Interweave, Foreign Affairs and The New Republic and other independents worldwide such as Active Interest Media. Accelerated readership and readers’ propensity to pay for content is fueling growth in digital magazines, and publishers are recognizing the potential to generate advertising dollars as well as incremental revenue with extra content.