June 18, 2013
/PRNewswire/ -- Paramount Licensing today announced its slate of worldwide licensing partners in support of the highly anticipated film "WORLD WAR Z," which opens in theaters nationwide on
. To extend the excitement of the summer film event, Paramount is rolling out a robust in-theatre merchandise program highlighted by mobile pop up stores in select theaters, creating a limited line of products to celebrate fan generated art, and strategically aligning with a select group of toy, game, apparel and accessory, collectible, costume, publishing, and online licensees.
Paramount will bring "WORLD WAR Z" to consumers via Hot Topic, the film's exclusive retail promotional partner. As the official "WORLD WAR Z" movie headquarters, Hot Topic is rolling out the "WORLD WAR Z" merchandise program across all 660 of its stores. Highlighting the promotion will be movie-themed storefront window displays and a series of online initiatives including a sweepstakes, social media support through Facebook, Twitter and Pinterest, and email blasts to all of its members.
"We have created a strategic program that encompasses retail promotion, in-theatre merchandise, recognition of fan generated art, and a strong roster of licensees in key categories that allow us to support the film by hitting every target audience," commented LeeAnne Stables, President of Consumer Products and head of Paramount Pictures' worldwide marketing partnerships team. "These programs were built to satisfy the hefty appetite of a very enthusiastic fan base."
In addition, Paramount has partnered with leading apparel and accessories company Bioworld to launch an in-theatre merchandise program in Regal Cinemas, Cinemark, Muvico Theaters, Starplex Cinemas, and ShowBiz Cinemas theaters in its top markets. The program will be highlighted by mobile pop up kiosks featuring apparel and accessories in select Regal Cinemas and Muvico theaters.