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Hasbro, Inc. (NASDAQ: HAS), today announced a strategic licensing program with Gramercy Products, Inc. to launch NERF DOG, a full range of NERF-inspired canine retrieving toys. The high-performance, tough and durable line will launch at Walmart stores throughout the U.S. beginning this summer followed by pet specialty stores in fall 2013.
“NERF DOG is a great example of Hasbro’s strategic approach to marrying the sports action category with key brands like NERF,” said Simon Waters, Senior Vice President, Global Brand Licensing & Publishing at Hasbro. “The new NERF DOG line will perfectly translate the DNA of the NERF brand into a fresh breakout line that encapsulates the inner drive shared both by dogs and their owners to engage in over-the-top active play. It promises to be quite fun for all.”