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NEW YORK (
TheStreet) -- Shares of
Jack in the Box(JACK - Get Report) leaped nearly 3% following the news that the hamburger chain plans to shutter 10% of its
Qdoba Mexican Grill restaurant locations by the end of September.
The second-largest fast-casual Mexican restaurant behind
Chipotle Mexican Grill(CMG - Get Report), Jack in the Box said it will close 67 company-owned Qdoba locations by the end of its fiscal year (Sept. 29, 2013) following a previously disclosed review of market performance of the brand.
Qdoba's brand included 647 restaurants, about half of which were company operated.
Parent company, Jack in the Box, a fast-food hamburger chain based in San Diego, operates more than 2,200 company-owned and franchised in 21 states.
The decision to close the restaurants followed a comprehensive "unit-level analysis of sales, cash flows and other key performance metrics, as well as site locations, brand awareness and lease status," Jack in the Box said.
Shares of Jack in the Box were rising 2.7% to $37.99 on Tuesday.
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"By closing these locations and optimizing our company footprint, we can be more effective in focusing our advertising and marketing resources to support existing and planned restaurants in our core markets where we have high levels of brand awareness," says Qdoba's new president Tim Casey, who joined in March. "We also expect to provide an even better dining experience for our guests as our operations teams concentrate their efforts on supporting these markets."
Despite the closures, Jack in the Box CEO Linda Lang says the brand still has "tremendous potential" and plans to open a total of 70 to 75 new Qdoba locations in North America for its fiscal year, which includes roughly 40 company-owned locations and another 60 to 70 in 2014.
"These closures are expected to have a positive impact on the financial performance of our Qdoba brand, resulting in higher future earnings, average unit volumes, restaurant operating margins, cash flow and return on invested capital," Lang says. In 2014, we expect 60 to 70 new Qdoba restaurants to open, approximately half of which will be company locations."