June 18, 2013
/PRNewswire/ -- Leading global public relations agency
was honored with nine Cannes Lion awards for its work on behalf of its clients at the PR and Promo & Activation Lions ceremonies, the first award ceremonies of the 60th annual
Cannes Lions International Festival of Creativity
, which were held last night in
. Ketchum is the only PR firm to have won Cannes Lions across multiple categories. The agency won seven PR Lions (one Gold and six Bronze) and two Silver Promo & Activation Lions.
"The Cannes Lions Festival is the leading celebration of creativity in communications, and it recognizes the most creative marketing ideas and programs from around the world. As those of us in the communications industry are well aware, the lines between marketing disciplines have blurred and competition is fierce, so we are extremely proud to receive these honors on behalf of the work we've done in collaboration with our clients," said
, senior partner and CEO of Ketchum. "As we celebrate our 90th anniversary, we are so pleased to partner with the Cannes Lions as it marks its 60th year and to stand among the ranks of the most innovative and forward-thinking firms in the industry."
Ketchum and its clients won Cannes Lions in the following categories:
CHARITY AND NONPROFIT
BUND – Friends of the Earth with Ketchum Pleon, BBDO and BBDO Proximity
BRONZE LION: BEST LAUNCH OR RELAUNCH
"Philips Makes Ironing Hot"
Philips' PerfectCare with OneVoice Connect
BRONZE LION: BEST USE OF LIVE EVENTS AND STUNTS
BUND – Friends of the Earth with Ketchum Pleon and BBDO Proximity
BRONZE LION: BEST USE OF MEDIA RELATIONS
"Beat for Me,
Danone Argentina S.A. with Ketchum Argentina and +Castro
BRONZE LION: CELEBRITY ENDORSEMENT
"7UP TEN –
is Finally Impressed"
Dr Pepper Snapple Group with Ketchum
BRONZE LION: CRISIS AND ISSUES MANAGEMENT
"From Food Wars to Food Dialogues"
U.S. Farmers & Ranchers Alliance with Ketchum