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NEW YORK and
June 18, 2013 /PRNewswire/ -- Leading global public relations agency
Ketchumwas honored with nine Cannes Lion awards for its work on behalf of its clients at the PR and Promo & Activation Lions ceremonies, the first award ceremonies of the 60th annual
Cannes Lions International Festival of Creativity, which were held last night in
Cannes, France. Ketchum is the only PR firm to have won Cannes Lions across multiple categories. The agency won seven PR Lions (one Gold and six Bronze) and two Silver Promo & Activation Lions.
"The Cannes Lions Festival is the leading celebration of creativity in communications, and it recognizes the most creative marketing ideas and programs from around the world. As those of us in the communications industry are well aware, the lines between marketing disciplines have blurred and competition is fierce, so we are extremely proud to receive these honors on behalf of the work we've done in collaboration with our clients," said
Rob Flaherty, senior partner and CEO of Ketchum. "As we celebrate our 90th anniversary, we are so pleased to partner with the Cannes Lions as it marks its 60th year and to stand among the ranks of the most innovative and forward-thinking firms in the industry."
Ketchum and its clients won Cannes Lions in the following categories:
PR LionsGOLD LION:CHARITY AND NONPROFIT"Tree Concert"
BUND – Friends of the Earth with Ketchum Pleon, BBDO and BBDO ProximityBRONZE LION: BEST LAUNCH OR RELAUNCH"Philips Makes Ironing Hot"
Philips' PerfectCare with OneVoice ConnectBRONZE LION: BEST USE OF LIVE EVENTS AND STUNTS"Tree Concert"
BUND – Friends of the Earth with Ketchum Pleon and BBDO ProximityBRONZE LION: BEST USE OF MEDIA RELATIONS"Beat for Me,
Danone Argentina S.A. with Ketchum Argentina and +CastroBRONZE LION: CELEBRITY ENDORSEMENT"7UP TEN –
McKayla Maroney is Finally Impressed"
Dr Pepper Snapple Group with KetchumBRONZE LION: CRISIS AND ISSUES MANAGEMENT"From Food Wars to Food Dialogues"
U.S. Farmers & Ranchers Alliance with Ketchum