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Activision Publishing, Inc. Increases Global Licensing Footprint

Stocks in this article: ATVI

To support the award-winning Skylanders franchise, Activision has secured licensees in key categories including Publishing, Apparel, Back-to-School, Game Accessories, Costumes, Construction Sets, Bedding and Party Goods, among others. Additionally, promotional partnerships have helped build and expand awareness of the brand including a three-phased Frito-Lay national promotion followed by McDonald’s USA LLC, which launched a Skylanders Giants TM Happy Meal program in April 2013 in North America that will be rolling out to other countries throughout the year.

In 2013, Activision began expanding its licensing reach for the record-setting Call of Duty franchise in Europe and Australia. The company’s licensing activities for the brand focuses on lifestyle categories such as Apparel, Gaming Headsets, Mobile and Electronic Accessories, and includes such premier partners as Turtle Beach, BioWorld, PowerA and Brady Games.

Additionally, in 2014, Activision, in collaboration with Bungie, will launch a focused merchandising program to support the game launch of Destiny. The program will expand as the franchise establishes itself in the marketplace.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Halo is a registered trademark of Microsoft Corporation in the United States and/or other countries. Microsoft is not the publisher of Destiny. Activision has no affiliation with Halo.

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