, the laid-back division of Wolverine World Wide (NYSE: WWW), announced today that the company has paired up with the legendary
Hoffman California Fabrics
to create an exclusive collection of surf style footwear for Spring/Summer 2014.
Hoffman California Fabrics has been famously creating authentic Hawaiian and Balinese prints that have helped define beach culture since 1924. The Hoffman influence continues today with a complete line of prints both modern and classic that capture the Aloha spirit; making the partnership with Cushe a perfect fit.
“The Hoffman Cushe Collection is colorful, vibrant, and youthful blended with retro, traditional prints,” said Sophie Hellyer, champion and Team Cushe surfer. “This collection represents who we are in footwear because I am quite a colorful person!”
The creative team at Cushe has hand-selected patterns from the Hoffman California Fabrics library to pay homage to the SoCal scene with this collaborative collection. A fun but difficult task since the designers at Hoffman create nearly 800 beautifully unique patterns a year. From traditional screen prints to unpredictable Bali Batiks, only designs that created just the right complement to Cushe were selected.
“Cushe has always been about the coastal way of life; our style and functionality were born on the beach,” said Ken Taylor, global marketing manager for Cushe. “This makes us so stoked to be working with the innovative legends at Hoffman.”
The Hoffman x Cushe Collection will be available for both men and women in early spring 2014 online at cushe.com and wherever Cushe products are sold including Ron Jon Surf Shop, Flip Flop Shops, REI and Nordstrom. To get a taste of the Cushe life, connect on
ABOUT CUSHE FOOTWEAR
Cushe™ (pronounced 'Cushy') was born in the summer of 2004. A brand conceived by a group of footwear designers and enthusiasts, we are an independently thinking, design led footwear brand, based in the UK, offering unique and exciting footwear choices for a dynamic, inspired and confident generation. The Cushe name reflects a way of life that we as a team aspire to and we spend every day refining our art to deliver only the type of shoes that we love to wear ourselves.