Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading DIGITAL cinema and 3-D motion picture exhibitor, announced today that it will unveil its brand new entertainment complex in the Apple Blossom Mall located at 1850 Apple Blossom Drive in Winchester, VA, Thursday, June 27, 2013. The new twelve-screen theatre seats over 2,300 guests in luxurious comfort and features Carmike’s critically acclaimed “BIGD” auditorium. The Apple Blossom 12 will open at 7:00 pm, featuring a selection of recent blockbuster movies throughout the complex. This special gala charity grand opening night at the beautifully appointed theatre will feature $2 admission, with $2 small popcorn and $2 small drinks. All proceeds benefit the United Way of the Northern Shenandoah Valley and its member agencies. The event is being promoted by area radio and television stations. At 10:00 pm a full slate of the newest feature films will be offered, including “White House Down,” which will premiere in the “BIGD” as part of the grand opening weekend festivities. Visit www.carmike.com for exact times and to purchase tickets. Winchester is one of the first communities in the nation to offer theatregoers the exciting new “BIGD” format from Carmike Cinemas, an industry leader in Digital projection and 3-D technology since 2006.
Carmike Cinemas President and Chief Executive Officer David Passman stated, “Carmike continues actively expanding our growing circuit, on our way to 300 theatres and 3,000 screens through selective acquisitions and the addition of multiple new-build theatres in promising locations like Winchester, across ‘Hometown America.’
“We’re providing the ultimate entertainment experience that features large format digital with bigger screens, bigger and better sound, and the finest in-theatre seating for cutting-edge presentation and the definitive enjoyment of our audiences. Furthermore, with the opening of our newest location, the Winchester area joins a select and growing list of communities across the nation offering Carmike theatregoers the exciting “BIGD” format.”
The new facility is equipped with auditoriums featuring state-of-the-art stadium style seating, with comfortable high back luxury chairs, retractable armrests and convenient cup holders. The Apple Blossom 12 also contains large, wall-to-wall screens, as well as DLP digital projection and sound. The new theatre has an upscale lobby and multiple concession areas featuring Coca-Cola Freestyle drink centers with over 120 flavor choices. One-stop ticketing and concessions stations are a unique design feature of the Apple Blossom 12. Filmgoers can escape the elements, purchase their tickets and favorite concessions and quickly move into their comfortable seats. The new complex will also feature special services for the visually and hearing impaired.
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