This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

“What’s Your Healthy?”: Aetna Starts The Conversation With New Ad Campaign; Helps People Achieve Their Health Goals With New CarePass® Platform

Every person has their own unique definition of being healthy – from joining the kids on a bike ride to training for a 5k. Aetna (NYSE: AET) is trying to find out the different answers to the question “What’s Your Healthy?” through a national, integrated marketing and advertising campaign and interactive website,, where consumers can share their personal “healthy.”

Because everybody takes their own personal journey to becoming healthy, Aetna is also launching the new CarePass ® consumer website and mobile solution, The CarePass platform offers simple and convenient access to some of the best health and wellness mobile apps in the marketplace. CarePass:
  • Helps people set personalized health and wellness goals
  • Guides them to apps to help reach those goals
  • Lets consumers sync apps to easily and securely share information
  • Inspires them to stay on track by showing progress toward their goals and connecting them to others on similar health journeys

“Asking ‘What’s Your Healthy?’ is an opportunity to engage all consumers in a conversation around achieving their best health. Beyond simply creating a dialogue, we’re helping people take action through CarePass, which empowers users to create, track and achieve their health and wellness goals,” said Mark T. Bertolini, Aetna chairman, CEO and president. “Wellness is different for different people. I practice yoga and meditation every morning because it helps me be present during the rest of the day. I’m a passionate advocate for wellness programs in the workplace, and Aetna wants to learn more about what helps others achieve their personal definition of healthy.”

“What’s Your Healthy?”

Visitors to the “ What’s Your Healthy?” website can create a digital “healthy tile” by answering a few brief questions about how and why they stay healthy. These healthy tiles will be displayed on the website and can also be shared easily through social media sites. People can also engage in the conversation via Twitter by following @Aetna and using the hashtag #AetnaMyHealthy. Aetna employees were given a sneak preview of the website in early June and have already created more than 3,200 healthy tiles that are currently highlighted on the site.

The “What’s Your Healthy?” campaign will feature national print and digital ads through a wide range of health- and lifestyle-focused publications and websites. Aetna will also be running television and radio ads in Atlanta, Dallas, Houston, Philadelphia, Phoenix, San Antonio, Tampa and Washington, D.C. All of the campaign materials are available for media upon request.

Aetna is also conducting several national consumer surveys with Meredith Corporation and Harris Interactive as part of this campaign, with the results to be shared throughout the summer. The surveys will identify how consumers define being healthy, what they do to stay healthy, and how they finance their healthy habits. Results from the surveys will be featured on Meredith websites and publications such as Family Circle, Ladies’ Home Journal and Fitness.

CarePass – Helping People Set and Reach Their Health Goals

The “What’s Your Healthy?” website includes information on a number of Aetna resources that can empower people to live healthier lives, including CarePass. Anyone visiting the CarePass website – and not just Aetna members – can easily create an account and begin using all of the health and wellness apps available through the CarePass platform.

“We want to make it easier for everyone to engage in their health and hopefully shift from thinking about health care to taking care of their health,” said Martha L. Wofford, vice president and head of CarePass from Aetna. “CarePass helps consumers connect different pieces of health data to create a fuller, more personalized picture of their health.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%
YHOO $36.60 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs