(NASDAQ:AMZN)—Six months ago, Amazon launched Kindle FreeTime Unlimited, bringing together for the first time all the types of content kids and parents love—books, games, educational apps, movies and TV shows—into one simple, unlimited, easy-to-use service for kids ages 3-8. Today, Amazon announced that since launch it has already added more than a thousand books, games, educational apps, movies and TV shows to Kindle FreeTime Unlimited, including popular kids’ titles from Disney, Warner Bros. Interactive Entertainment and Electronic Arts (EA). New kid-favorites being added to FreeTime Unlimited include Disney’s hit Where’s My Mickey?, Warner Brother’s LEGO Harry Potter Years 1-4, Dr. Seuss’s The Cat in the Hat Comes Back from Oceanhouse Media, Plants vs. Zombies by EA, and Houghton Mifflin Harcourt’s Curious George at the Zoo. Customers can subscribe to FreeTime Unlimited from within the Kindle FreeTime app on Kindle Fire.
“In just six months, we’ve added more than a thousand new titles to Kindle FreeTime Unlimited, including customer favorites from Disney, EA and Warner Bros. Interactive Entertainment,” said Peter Larsen, Vice President, Amazon Kindle. “Customers tell us they love that FreeTime Unlimited gives kids the freedom to discover and pick their next adventure from an ever-growing library of content. In fact, the vast majority of our customers who take advantage of our one month free trial of FreeTime Unlimited choose to subscribe and enjoy our content library built just for kids. We look forward to continuing to add more great content that parents and kids will love.”
Kindle FreeTime is a free feature on the current generation Kindle Fire family which has reinvented traditional parental controls, making it possible for parents to personalize their children’s experience with easy-to-use tools such as Time Limits, which help parents manage their kids’ screen time. To date, nine million titles have been shared by parents using FreeTime with the average parent giving their child 18 titles to enjoy and some parents giving their child more than 160 titles to enjoy in FreeTime. Kindle FreeTime Unlimited is an optional extension to Kindle FreeTime that brings together all the content kids and parents love into one simple, unlimited, easy-to-use service for kids ages 3-8. FreeTime Unlimited is available for Prime members to enjoy for a low monthly price of $2.99 per child or $6.99 per family. Customers who are not yet Prime members can subscribe to FreeTime Unlimited for a monthly price of $4.99 per child or $9.99 per family.