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Survey Reveals Key Insights Into The Attitudes And Awareness Of Oral Health Among The Boomer Generation

According to a recent survey conducted by Crest ® and Oral-B ® Pro-Health ® For Life and AARP, dental health ranks in the top 3 medical concerns among the 50+ population. A full three-quarter of respondents (75%) said, “compared to my overall health concerns, my dental and oral health care is very important.” This finding is part of the Pro-Health For Life and AARP survey, conducted in a joint effort to better understand the attitudes of the 50+ population regarding oral health, and to help identify opportunities to educate and raise awareness of the importance of oral care.

The survey found that older adults are concerned with their oral health and aware of the importance of maintaining it, with 74% of the respondents indicating that they visited a dentist or dental professional for treatment at least 2 times per year. Additionally, the survey found that this group also recognizes that aging may affect their oral health and as a preventive measure they are incorporating healthy habits, such as visiting their dentist regularly. In fact, 78% of those surveyed responded that they visit a dentist or dental professional for treatment the same or more vs. 10 years ago.

Despite their awareness and pro-active health measures, for many older adults there are still areas of improvement. While many believe they are doing everything right to protect their smiles, they do not realize the importance of maintaining a full oral care routine. The survey found that:
  • 60% do not use mouthwash daily
  • 47% do not floss daily
  • 34% only brush once a day

These findings indicate there are opportunities to help educate and improve the oral health of this age group.

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