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Parenting Is Hard, Streaming Isn't - Says Netflix

Stocks in this article: NFLX





LOS GATOS, Calif., June 18, 2013 /PRNewswire/ -- School's out, vacations are booked and one audience never seems to have enough entertainment: the family.  Today, Netflix launched Netflix Families ( www.netflix.com/families), a new destination designed to meet family's summer entertainment needs.  Parents will find the iconic Netflix rows filled with trusted recommendations of popular family TV shows and movies, information on the best ways to stream, and videos about how other families use Netflix.  Accessible from any computer or tablet, the Families page is available for both members and non-members. 

(Photo: http://photos.prnewswire.com/prnh/20130618/SF33795)

(Logo: http://photos.prnewswire.com/prnh/20101014/SF81638LOGO)

"We see about a 30 percent increase in family and kids content viewing hours during summer so we know Netflix is a great solution for entertaining families this time of year," said Ted Sarandos, chief content officer, at Netflix.  "With the Netflix Families page, we've used our proprietary algorithm to create lists we think families will love.  In the 'Are We There Yet' list we've picked TV shows and movies ideal for watching on your tablet in the airport and the 'TV for Curious Kids' lists have shows that will help keep kids' minds active during the summer months."

According to a recent survey*, 86 percent of parents with children ages 5-12 wish they could bring their kids' favorite TV shows and movies along with them during the summer months.  Good news - Netflix works on almost any device with a broadband, WiFi or mobile data connection.  Members can stream thousands of TV shows and movies - always without commercials - anytime, anywhere; on vacation, at grandma's house and of course, snuggled on the couch after a long day at the park.   

A monthly subscription to Netflix offers unlimited streaming for $7.99 a month, which includes a dedicated kids section that is curated in conjunction with ratings and reviews from Common Sense Media, a leading non-profit organization that provides independent, trustworthy ratings, reviews and information to help parents make great media choices.  In addition to character-based selections, the service displays rows of TV shows and movies organized by easy-to-understand genres such as superheroes, princesses, dinosaurs and girl power.

"As a mom, technology is my best friend.  And since I'm a busy working mom, Netflix did my homework for me this summer," said Denise Albert of The Moms, leading parenting influencer.   "When I go anywhere with my kids I love that now all I have to bring is my iPad – it's got our books, our games and our TV shows and movies.  And with kids section on Netflix, I know that I'm in control of what they are watching."

Streaming is easy and works both at home and away

Many families (84 percent) in the U.S. already have three or more Netflix-ready devices in their household, yet more than half (59 percent) of those households are not using them to stream Netflix. Netflix works on a wide range of devices - from smartphones to tablets, laptops and Smart TVs to popular game consoles like the Sony PlayStation, Microsoft Xbox and Nintendo Wii.  Netflix Families provides quick-start instructions for those families who are unsure about how to stream.

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