June 18, 2013
/PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced its Retail Services business has signed a long-term renewal and expansion agreement to continue providing private label credit card services for Orchard Brands, a leading multichannel retailer of apparel and home products, focused on serving the rapidly growing market segment of women and men above the age of 50. The renewal agreement encompasses four brands currently included in Alliance Data's relationship with Orchard Brands – Blair, Haband, Old Pueblo Traders, and
. In addition, Alliance Data will launch startup private label credit card programs for nine of Orchard Brands' other brands, including Appleseed's, The Tog Shop, Draper's & Damon's, Sahalie, Gold Violin, WinterSilks, Norm Thompson Outfitters, LinenSource, and Solutions. Headquartered in
, Orchard Brands posted 2012 revenues of approximately
For each brand, Alliance Data will create and implement a marketing-driven private label credit and loyalty program designed to recognize and reward cardholders with points based on spending. In addition, the program—named 'VIP' across all brands (i.e. Blair VIP, Haband VIP, Appleseeds VIP, etc.) —will feature cross-shopping functionality to enable cardholders to use their rewards credit cards to shop with all of the other participating brands in the Orchard Brands family. In addition, cardholders will experience one convenient checkout with any of the thirteen credit cards from its multi-brand website. Alliance Data will conduct a staged rollout of the program, with all brands scheduled to be live with the program by September.
"Our partnership with Alliance Data has become an integral component of our customer engagement strategy, and we are excited to add these new brands to our VIP rewards-based credit program," said
, Co-President and Chief Operating Officer for Orchard Brands. "These marketing-driven credit and loyalty solutions serve as an extension of each of our brands, adding value for the cardholder while also creating additional touch points with each of our brands. We're confident we will realize continued success with the expansion of these programs."
"We're incredibly pleased to renew our relationship with Orchard Brands, while expanding our partnership at the same time," said
, president of Alliance Data Retail Services. "Adding these nine new brands underscores our continued successes with Orchard Brands. Alliance Data understands the 50-plus demographic—how these customers prefer to engage with a brand, and their varied communications preferences. We're excited to have the opportunity to measurably increase sales and purchase frequency for Orchard Brands, and to expand and extend our long-term, valued partnership."
About Orchard Brands
"Orchard Brands" is a leading, multi-channel marketer of apparel and home products focused on serving the needs of Boomers and Seniors -- the rapidly growing market segment of women and men above the age of fifty. Through its 15 brands the Company provides quality products to consumers through the catalog, Internet and retail channels, with a relentless focus on delivering superior service.
About Alliance Data Retail Services
Alliance Data Retail Services is one of the nation's leading providers of branded credit card programs, with over 100 marketing-driven private label, co-brand and commercial programs in partnership with many of
best-known brands. The business delivers upon its Know More. Sell More.® commitment by leveraging customer insight to drive sales for its client partners. Leveraging deep-rooted retail industry expertise, transaction-based customer data, and advanced analytics, Alliance Data Retail Services creates turnkey, multichannel credit programs designed to help its clients develop stronger, more profitable customer relationships. Alliance Data Retail Services is part of the Alliance Data family of companies. To learn more about Alliance Data Retail Services visit
About Alliance Data
Alliance Data® (NYSE: ADS) and its combined businesses is
largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in
, Alliance Data and its three businesses employ approximately 11,000 associates at more than 70 locations worldwide.
Alliance Data consists of three businesses: Alliance Data Retail Services, a leading provider of marketing-driven credit solutions; Epsilon®, a leading provider of multichannel, data-driven technologies and marketing services; and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program,
premier coalition loyalty program. For more information about the company, visit our web site,
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