BASKING RIDGE, N.J., June 18, 2013 /PRNewswire/ -- Pro football player and 2012 most valuable player (MVP) Adrian Peterson and professional family expert Jo Frost have potentially life-threatening (severe) allergies and are partnering with Mylan Specialty L.P., the fully integrated specialty pharmaceutical business of Mylan Inc. (Nasdaq: MYL), to raise awareness of this significant health problem. In recognition of the 25 th anniversary of the U.S. Food and Drug Administration (FDA) approval of EpiPen ® (epinephrine) Auto-Injector, Mylan Specialty is launching a multi-channel campaign to further improve preparedness for life-threatening allergic reactions (anaphylaxis) and to encourage people to Show Us Your EpiPens™ at www.25YearsofEpiPen.com.
"Life-threatening allergic reactions are unpredictable and symptoms can progress rapidly from mild to severe, which is why immediate access to epinephrine, the only first-line treatment for anaphylaxis is critical," said Phil Lieberman, M.D., Clinical Professor of Medicine and Pediatrics, University of Tennessee College of Medicine, Memphis, Tenn. "I've seen many patients underestimate their risk of anaphylaxis and overestimate their preparedness. People with severe allergies should have an anaphylaxis action plan in place, which includes avoiding known allergens, recognizing symptoms, having access to two epinephrine auto-injectors at all times and seeking immediate emergency medical care should anaphylaxis occur."
This effort, spearheaded by Adrian and Jo, will demonstrate how living with severe allergies is part of their life experience, but doesn't define who they are or hold them back from success. They are asking others to join in the 25 th anniversary celebration and help spread the word about the importance of being better prepared for anaphylaxis by uploading a photo to show how you take your EpiPen Auto-Injectors with you everywhere you go from home to school, to the office and even on trips and vacations. Additionally, Adrian and Jo are dispelling misperceptions about anaphylaxis throughout the campaign, including a series of videos featured on the website.
For every photo submission, Mylan Specialty will donate $25 to leading allergy non-profit groups up to a total of $25,000. In addition, people who upload a photo can choose to receive an exclusive copy of the EpiPen ® Show and Tell magazine, featuring original photos, personal tips and more from Adrian and Jo (participation requires following certain guidelines, including having a valid prescription). Uploaded, approved photos will be added to an online mosaic displaying where people of all ages with severe allergies have proudly carried their EpiPen Auto-Injectors across the country and beyond."I've always been serious about my football career, but as of last year, I learned that I have severe allergies to shellfish, which I also now take very seriously," said Adrian Peterson, running back and 2012 pro football MVP. "I have an anaphylaxis action plan that includes avoiding my allergic triggers and carrying two EpiPen Auto-Injectors with me everywhere I go. To help spread the word about what it takes to be better prepared for anaphylaxis, I'm asking you to Show Us Your EpiPens at www.25YearsofEpiPen.com." Unlike Adrian who had his first allergic reaction as an adult, Jo experienced anaphylaxis as a kid and has dealt with it ever since. Jo manages multiple severe allergies, including peanuts, tree nuts and shellfish. Adrian and Jo both have anaphylaxis action plans in place, which includes avoiding their allergens and carrying two EpiPen Auto-Injectors at all times, which is why they've joined forces on this campaign to underscore how important it is to be better prepared for anaphylaxis.