(NASDAQ: BIRT), The BIRT Company
– delivering more insights to more people than all BI companies combined, today announced the latest release of BIRT Analytics software specifically designed for business analysts. BIRT Analytics is the first product to enable advanced predictive analysis – through a variety of techniques – of data from any source. Companies who want the best combination of ease of use, analytic horsepower and ability to process billions of data points buy BIRT Analytics for their business analysts to make predictions without coding.
Adding to its already rich set of capabilities for business analyst-driven predictive analytics, BIRT Analytics 4.2 sports three new advanced features: Association Rules for detecting purchase patterns over time (for instance in grocery receipts by and across customer segments); Decision Tree, which allows prediction of outcomes based on decision paths; and Campaign Workflow to enable you to effectively execute campaigns based on the analysis, and set up a process to improve them based on analyzing the results. “With BIRT Analytics we offer the best of all analytic worlds,” said Nobby Akiha, Senior Vice President of Marketing at Actuate. “The business analyst no longer has to be content with ‘predictive analytics lite’ – BIRT Analytics 4.2 provides the analytical horsepower of traditional statistical tools in an easy-to-use visual product that analyzes all types and sizes of data – including Big Data.”
Most products available today do only part of the predictive analytics job for specific audiences: A few perform simple discovery for select analysts; others are designed for statisticians who are trained to code predictive models. BIRT Analytics empowers business analysts to, independently, discover correlations and predict behaviors and outcomes through techniques like customer segmentation, next best offer and vendor risk or customer loyalty.
BIRT Analytics empowers the business user to make data-informed competitive decisions today, and to communicate with customers/patients/clients based on that intelligence. With BIRT Analytics you can run various analytic techniques, design a campaign, predict the likely outcomes of campaigns, analyze the campaign results and begin the cycle again, continually improving business results.