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HANGZHOU, China, June 18, 2013 /PRNewswire/-- In this day and age, business success does not merely depend on the soundness of the product itself, but rather it's the uniqueness of the design that ultimately tips the balance. Simply put, it all boils down to the corporate pedigree, the product design and every ounce of effort that one puts in to make one's brand inimitable.

To gain that competitive edge, the industry, new entrants in particular, are increasingly emphasizing the importance of good designs. Coupled with the essential ingredients of Chinese culture, good designs can work wonders as successful businesses usually sense the slightest possible vibrations in the design world alongside their huge business potential. The bottom line is that companies are aiming to satisfy today's growing population of discerning consumers so that they may choose to pay handsomely for the right cuttings, the right fabrics, the right overall outfits, and of course the brand appeal within.

One of the cases that captured the public imagination in 2013 is the first official appearance of China's first lady Peng Liyuan, who was then seen dressed in a designer navy blue overcoat with a black leather handbag. It was later known that her outfit was a custom-made suit by the Chinese fashion designer Ma Ke. This sent a powerful signal to the industry by showing the underlying potential of independent designers in China.

This has triggered the world's interest in "Made in China" again, surely for the better this time. In fact, recent years have seen China's well-trained, elite fashion designers rise to make their voices heard more and more in the world's ultra-competitive design arena.

Another case in point is the adoption of traditional Chinese culture elements in the design of new apparel. At the opening ceremony of the 64 th Cannes International Film Festival, the reputable Chinese actress Fan Bingbing displayed her dress featuring images of the crane. What for? The crane is a auspicious creature in Chinese culture, and is thought to bring longevity and fortune! Other well-received emblems include the "four gentlemen", namely the plum blossom, the orchid, the chrysanthemum and the bamboo, which together have long been representative of the refined and reserved nature of the Chinese people.

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