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Stay-at-Home Dads: Uncommon And Exceptional - Findings From The 2013 DDB Life Style Study®

NEW YORK, June 17, 2013 /PRNewswire/ -- DDB Worldwide, part of Omnicom Group (NYSE), has launched a new report from its Life Style Study® that focuses on stay-at-home Dads to determine if, apart from their child-care responsibilities, these men are different from other Dads and stay-at-home Moms when it comes to their attitudes and behaviors towards gender roles, parenting, school, free time and household chores.

While 80% of American adults believe it is perfectly fine for a man to be a stay-at-home parent, few men actually are. Of the nearly 25 million fathers who were part of married-couple families with children younger that 18 in 2011, US Census data indicates that less than 1% were stay-at-home Dads. But the number of married men who are deciding to assume this role is climbing. This rise has been attributed to the weak job market, increasing cost of child care, and even the enlightened perspective of a generation of new parents who themselves were raised in households where gender roles bucked traditional divisions.

It is clear that stay-at-home Dads love being fathers and are devoted to their children. Like all parents, stay-at-home Dads overwhelmingly say that raising a child brings them a great deal of happiness (84% agree), that their kids are more important to them than anyone else (97% agree), and that they focus on their family more than themselves (85% agree).

However, they are more likely to voice the stress of parenthood and have some regrets about the timing of becoming Dads. More stay-at-home Dads say they find parenthood a real burden than both other Dads (29% v. 18%) and Moms (29% v. 13%). Stay-at-home Dads are significantly more likely to admit that they wish they had been older before having kids than other Dads (29% v. 18%) or Moms (29% v. 13%).

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